Bright Light Marketing

A fresh perspective

Falkirk Employment Law combines the employment law expertise within two local firms to create one dedicated employment law service and for the first time ever in the area, local employers are able to access a service that is dedicated specifically to law in the workplace.

Here’s a step by step guide to the work we carried out for Falkirk Employment Law to help them to launch and establish this exciting new business venture:

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Heard it on the Grapevine?

Find out how we have worked with the Grapevine to deliver all aspects of their marketing campaign to successfully launch it both in Selkirk and now in Galashiels. This has included development of the brand identity and signage for Grapevine, a contemporary new website for the County Hotel and the Grapevine, organisation of the launch event, a Press and PR campaign as well as a dedicated social media campaign. More...

SOUNDS LIKE A PLAN

A plan whether it is a Business Plan, a Feasibility Study or a Marketing Plan should give you a definite route to follow so that you can identify and achieve your goals. This may be to successfully get planning permission from your local authority for a new development or to extend your existing business, it may be to access grant or bank funding or it may be to increase profit in your business or a mixture of these goals. There are many reasons to have a plan but in this edition we thought we would look at three reasons why you should invest. More...

Working with Dundee Employment Law

"Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their approach and friendly manner. An amazing experience leaving me delighted with the results and excited about the future. I would recommend Bright Light Marketing to any business needing that total marketing solution at an affordable price."

Caroline Dunn More...

Reasons why e-newsletters work

E-newsletters have to be one of the most effective and affordable marketing communications available to any business but are something that can often be overlooked and undervalued.

• Attracting a new customer will cost your business 5 times more than keeping an existing customer.

• Just a 5% increase in spend to existing customers can increase profitability by 75%.

• 80% of your company’s future revenue will come from just 20% of your existing customers.

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Advert placed – job done. Think again!

Don’t market your business like your competitors – stand out from the crowd and get noticed.

We hope these three tips will give you food for thought and assist your business in attracting new customers over the Autumn period and beyond.

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All aboard

Don’t worry that you have already missed the train. We can help make sure that you and your business make the most of the Borders Railway and benefit from the new customers that it will bring. Here are five simple ways we can help you and your business get noticed (and apologies for the train related puns in advance!) More...

Working with you

"Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new business." Iain Burke

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Bright Light Marketing - Social media packages

News & Updates | Strategy | Brand Development | Social Media

How Bright Light Marketing can help you to get real and steady business from Facebook and Twitter.

Facebook campaign £150 per month

Twitter campaign £150 per month

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Facebook advertising really works

News & Updates | Case Studies | Strategy | Brand Development

In the past year promoting your business on Facebook has changed. You can still start a business page and communicate with customers and potential customers without taking advertising but it is becoming increasingly difficult to increase your page likes or ensure that you are seen by as many potential customers as possible without taking advertising. More...

Telling your story

Through working closely with you we make it our business to become extremely well versed in your particular industry and develop a really good understanding of your products and customers.

Here’s a run through of just some of the different forms of communication we use for our clients on a daily basis. More...

Bright Heat Stoves – A Flaming Success

Bright Heat Stoves is the brainchild of father and son team Hamish and Fraser Hunter from Stow.

With such a good concept, it was clear from the beginning that there was a strong business case for the new venture. But to capitalise on the potential, Hamish and Fraser needed help to raise awareness and successfully launch the business in the market place from scratch
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Shining Bright

Shining a seasonal bright light on a selection of our clients. You will see it’s quite an eclectic mix but every single one of them has a unique quality product or service on offer that we think you will love. We really hope this gives you some great ideas and inspiration for the festive season and you enjoy reading their individual stories too. More...

What's your favourite Christmas film?

News & Updates

Win a Bottle of Champagne and a Christmas Movie More...

Are you anti social?

News & Updates | Case Studies | Strategy | Brand Development | Campaigns

For the past few years there has been a massive rise in the use of social media not just for personal use but increasingly it is a vital tool for any business to target all of their customers and not just the young and trendy ones. If we had a £1 for every time someone said to us that they don’t use social media as it’s only for young people. More...

Wish you were here

News & Updates | Strategy | Brand Development | Campaigns | Press & PR

Is your business getting the customers and recognition that it deserves?

If you have a great product or service but can’t understand why you aren’t busier then we have three essential marketing tips which will help you to get noticed, grow your business and make the most of the opportunity that’s out there.

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A blueprint for growth

Ultimately the test of a good plan is ‘Does it work?’ Your objective might be to successfully launch a new product, sell more to existing customers, reach new markets, and reposition your business in the marketplace or all of the above!
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The Pubs and Bars of Scotland have certainly got A Story to Tell ……………

It goes without saying that the Pubs and Bars of Scotland are wonderful places to have fun, meet locals and learn more about this great country. But we were also keen to tell visitors and fellow Scots the many fascinating stories about our pubs, some you might know and others that you won’t. More...

What is a Blog?

News & Updates | Case Studies | Strategy | Campaigns

Quite simply a blog is a website or part of a website which features articles, often themed articles, in chronological order. A blog enables you to include longer, more detailed articles than you can on the likes of Facebook and Twitter and allows you to incorporate photos and videos as well as using it as a way to really tell the story of your business.

Once you know the purpose you want your blog to serve, a blog is an excellent channel to communicate with your customers and there really is no limit to what you can communicate to them.

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The art of communication

It’s time for a sweeping statement from Bright Light Marketing.

Generally as a nation we are not very good at blowing our own trumpet and get embarrassed in promoting ourselves and ultimately asking people to spend their hard earned money with us. And of course how to get your message out effectively is easier said than done as marketing communication can be a real minefield.

Don’t worry help is at hand, the art of communication is alive and kicking. More...

Sorry to blow our own trumpet but....

Do you know your Trending from your Blogging? Your Strapline to your SEO?

If not, don’t worry help is at hand. More...

Scotland’s Pubs and Bars – A Story to Tell

Pubs have always played an integral role within Scottish tourism. Where an average of 30% of visitors to Scotland will visit a pub during their stay. More...

Opportunity Knocks in 2014

News & Updates | Case Studies | Strategy | Research | Trends & News

We certainly don’t have crystal ball but we have been working on a number of Marketing Plans recently and as part of the process have been carrying out extensive research into future trends for the next year and beyond.

So what does that mean for you? We have argued for all the clients we have been working with it means Opportunity for you to build your business. More...

Do you have things all mapped out?

News & Updates | Strategy

What direction is your business going in? And do you have a map to direct you or just take to the road and see where it leads you?

“The aim of marketing is to know and understand the customer so well the product or service sells itself.” More...

It's the way that you do it!

News & Updates | Case Studies | Brand Development | Campaigns | Social Media

Bright Light Marketing would argue that as effective as social media is (and we see the benefits for business on a daily basis) you do need to consider some key questions before you get started. We thought it would be useful therefore to give you five key tips to consider before getting started on your social media journey that will ensure that you get the most out of social media and are not left wondering what all the hype is about. More...

QubeGB

News & Updates | Trends & News

New entry at number 35 in the Sunday Times Tech 100 More...

Advert placed - job done. Think again.

News & Updates | Case Studies | Strategy | Campaigns | Research

Successful businesses have at their foundation a strong customer base but they also attract new customers both by word of mouth from their loyal customers and also by their marketing campaigns.

1. Have you covered all bases ?
2. Do you do the Team Talk?
3. Don't jump the gun More...

Blogging - 5 good reasons

News & Updates | Strategy | Brand Development | Social Media

What is a Blog?

Five reasons why you should use blogs as a key communication tool for your business. More...

Make Hay

Summer can traditionally be a time when businesses don’t pro-actively market themselves, such as tourism businesses because it is main season and for others who are busy running their business and dealing with holidays. However people still need products and services over the summer. So we thought we would give you three simple tips to market your business over the summer and make sure when people are buying products and services that they think of your business. More...

Our Big Breakfast's

News & Updates | Strategy | Social Media

We recently held a first in what we hope will be a series of breakfast seminars. Our first topic was how to make the most from LinkedIn. More...

Whats your story?

Do you believe that action speaks louder than words?

Well to a certain extent that might be true but in business you can run the risk of being a best kept secret. You might know what a fantastic business or product that you have but are you telling your story and getting your messages out there to potential customers? More...

Copy cats

News & Updates | Case Studies | Strategy | Brand Development | Campaigns

Not everyone can express themselves in words as effectively as they would like and as a result can fall into the same common traps.

Be bold and focus on specific themes and products.
Avoid using jargon and clichés.
Be confident and friendly in tone.
Use clever and creative copy that grabs the attention of the customer. More...

A bloggers guide

A blog is a good way of driving traffic to your website and also making you more interesting on social media thereby increasing your likes and followers on Facebook and Twitter, aswell as establishing your expertise on the likes of LinkedIn. More...

Talking shop

And the simplest way of promoting your blog and indeed your website is to use social media to do so. Add your blog article to your Facebook business page, tweet the article and don’t do this once do it over and over again over the course of a couple of days and once you have built up a library of articles you can regularly choose one to tweet about. More...

And the Winner is ………………….

News & Updates | Press & PR

We would like to warmly congratulate two of our clients on their recent award winning success.

Oink's Wall Street Splash

The fast growth of QubeGB More...

Our Golden Rules of Marketing

What methods do you use to promote your business and just as importantly why do you use them? Of course, marketing has a number of communication tools and outlined below are a list of the main ones but which is best for your business? More...

Do you make up marketing as you go along?

News & Updates | Case Studies | Strategy

Although you know you should have a Marketing Plan and more importantly follow it. Sometimes it’s easier to just do a bit here and a bit there when you have a spare moment. But how effective is that? More...

Facebook, LinkedIn and Twitter – It’s not just about a cup of tea!

News & Updates | Case Studies | Strategy | Brand Development | Social Media

There is a lot of cynicism, scepticism and distrust about social media. Like any communication tool it has its pro’s and con’s and like any communication method the rule of thumb is simple, never say anything on it that you wouldn’t be happy saying to someone’s face! However in the Bright Light Marketing office we are a champion of social media. Why? Well because it brings us business direct to our door, it’s free to use and we use it very effectively for our clients. So we thought we would showcase some examples from three different professions – retail, tourism and professional services. More...

A Sign of the Times

News & Updates | Case Studies | Brand Development | Campaigns

It might seem obvious but first impressions really do count – is that signage that was installed back in the day really doing your products and service justice in 2013? Your business will have changed greatly over the years but are you portraying it accurately to potential customers. We do live in a very image conscious world where the power of branding should not be underestimated and that is why we thought you’d like to see some of our brands in action in the real world. More...

Here are our top 13 Predictions for 2013

News & Updates | Research | Trends & News

1. European Commission Predicts UK Recovery for 2013 – It’s only by 0.9% but growth it is, which has to be a positive and a reason for optimism as we start the New Year.

2. Continued Rise of Social Media in 2013 – It is predicted that 27.7 million people in the UK will be using social media in 2013. More...

And 13 reasons to use Social Media in 2013

News & Updates | Trends & News | Social Media

Social Media is set to rise and that means that some if not a lot of your customers will be using the medium so you need to too.

Sell your products – Social Media won’t just raise awareness of your products it will actually result in sales. Bright Light Marketing know this from personal experience and also has worked with many businesses who have found the same to be true. More...

Bamboo Touch

News & Updates | Case Studies | Strategy | Brand Development

The Lavender Touch Charity approached us to help them take an innovative new sleepwear product to market and create a memorable trading name and contemporary brand identity for the product. More...

It’s a Secret

News & Updates | Case Studies | Strategy | Social Media

Like any business we are proud of the clients that we work with and love to talk about them in our communications. It makes our clients look good and showcases the work that we do. But there is some work that we do that we keep 100% quiet about. More...

Don't keep it a secret

News & Updates | Case Studies | Strategy | Brand Development

Are you planning to expand your business or even start a new business venture in the New Year?

Either way you will find yourself very busy and no doubt feel that there aren’t enough hours in the day. So in one way we hate to burden you with more work but really we have to - what have you done so far to communicate your development? Many businesses neglect to do this this, leave it to the last minute or start the business and then wonder why nobody knows about it. So we would advise that the sooner you start communicating the better. More...

We can manage Social Media for you

News & Updates | Campaigns | Social Media

You see and hear the hype about Social Media and know that your business should be involved but you don’t now where to start?

Or have you started and it’s not working as you don’t have the time to commit to it? More...

Sykes - With you every step of the way

News & Updates | Case Studies | Brand Development

This summer, Sykes approached Bright Light Marketing to tell their story via the production of brand new printed materials which clearly explain the seamless range of integrated services that they offer their clients. This project involved researching and writing copy, organising a dedicated photo shoot in the plant and providing contemporary graphic design and artwork, whilst working closely with the team throughout. More...

So what makes a good Marketing Plan ?

News & Updates | Case Studies | Strategy | Research

There are many ingredients that go in to a good Marketing Plan.

But ultimately the test of a good marketing plan is does it work? Your objective might be to successfully launch a new product, sell more to existing customers, reach new markets, reposition your business in the marketplace or all of the above! And the ultimate test is not that it looks good on paper but that it actually works in reality for you when you implement it. At Bright Light Marketing we create Marketing Plans that don’t just prove in theory that the objectives can be achieved but far more importantly, the client achieves their objectives in the real world. More...

Social media means business

News & Updates | Strategy | Social Media

It is our belief that Social Media is one of the most cost effective and targeted ways of promoting your business. Like any marketing communication tool you need to realise it will take time for you to be established, Rome was not built in a day and you need to start the process by asking yourself a few simple questions. More...

As easy as shelling P’s

News & Updates | Strategy

As we discussed in our April newsletter, research is essential not just in deciding on the price for your product but also as a crucial first step for any business when starting out, launching a new product or at least an annual audit to re-assess the market place.

The next step is to put your plan together. Yes the crucial part when you actually decide what you are going to charge for your product. More...

Are leaflets worth the paper they’re printed on ?

News & Updates | Case Studies

The ever increasing array of clever devices is changing the way we live at an astonishing rate. And of course a debate has been raging for quite some time as to whether we are witnessing the demise of printed material as more and more marketing is done electronically.

To illustrate the case here are a couple of case studies of recent promotional campaigns we have carried out for clients which clearly show how printed material can enhance a marketing promotion. More...

Because you’re worth it ?

News & Updates | Strategy | Research

How you research your price.

As with any major business decision, the key is to carry out lots of research into the subject before you set your price and look at how you are going to then market your product. When we were looking at the pricing of 5 star self catering we looked at two main areas. Firstly current customer perceptions on price and secondly the competitor market. This approach is one that we carry out when we prepare Marketing Plans for all clients and allows a comprehensive look at the marketplace of the product we are working within. More...

A little help from your friends

News & Updates | Trends & News

Of course we haven’t got a crystal ball but as marketeers its part of our job to look at, investigate, think about and discuss current and future trends. We are going to leave it to Robert Peston and the rest of the media to spread the doom and gloom about how bad the economy is. Instead we want to focus on what you as a business can do to successfully operate this year and stay ahead of the competition.

Here are a few key marketing and business trends to look out for in 2012.
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If you can’t beat them join them

News & Updates | Strategy | Brand Development | Campaigns | Social Media

We have featured quite a few articles on Social Media during 2011 and it’s not just because it’s the latest buzzword in the marketing world. It’s because it works and can be used as a central part of your marketing activity. Here are another three reasons why we think social media works for businesses. More...

Borders Book Festival – Read all about it !

News & Updates | Case Studies | Research

Bright Light Marketing has recently completed an evaluation of the 2011 Borders Book Festival which was held in June in Harmony Gardens, Melrose. The Borders Book Festival is a key cultural event in the Borders event calendar and the festival over its four days has a major economic impact on the Borders economy. It is also one of the leading book festivals in the whole of the UK.

Some of the Key findings of the 2011 report are: More...

What’s black and white and read all over ?

News & Updates | Strategy | Campaigns

As marketeers we think that marketing should contain as many communication tools as you can afford to get your message across. However one essential tool in your marketing armoury is sending out regular e-newsletters to your customers. It can bring you instant business and is a great way to generate sales as well as a vital tool to keep your customers aware of your businesses. More...

The Hive creates a Buzz

News & Updates

The same small dedicated team had been delivering this specialist service for over 20 years however huge changes to how the sector is funded meant that the charity had to completely review how it packaged and promoted its services to clients. As a result they approached Bright Light Marketing to help them re-brand the company and come up with a memorable new trading name which conveys exactly what they stand for and which would also raise its profile in the local community.
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The Good, The Bad and the Ugly

News & Updates | Brand Development | Campaigns

Thanks so much for sending in photographs from your travels for our fun Summer competition. Here are our particular favourites and we’ll be sending off a bottle of Pimm’s to all featured. More...

Fasten your seatbelt

News & Updates | Case Studies | Trends & News

In the words of the late great Bette Davis “Fasten your seatbelt. It’s going to be a bumpy night! “

Yes 2011 has been yet another rollercoaster of a year, we may be officially out of recession but times continue to be incredibly tough for both business and households alike. Many sectors especially retail are finding this year perhaps their greatest challenge yet. Whilst the media update us daily on the bad news they are also quick to point out that for some the economy is doing well with the much vaunted Staycation being heralded as the saving grace of the tourism industry. So which is it - Boom or Bust? More...

The Good, The Bad and The Ugly – Summer Competition

News & Updates

We love looking at the good and not so good examples of marketing. Some can make us laugh and some we confess can make us weep. So on a recent wet day when the sunshine of April seemed like a distant memory we decided to run a fun competition looking for the funniest and most absurd signs.
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Would you like more customers ?

News & Updates | Strategy | Brand Development | Campaigns

So in this newsletter we thought we would ask you 5 key questions and give you 5 key tips on how to make sure that you not only get enquiries but that you convert them into loyal customers. More...

The Five Times Message

News & Updates | Strategy | Campaigns

As you know we are bombarded with adverts and sold to on a daily basis, it may seem harder and harder to get your message across. Equally you cannot confine your marketing to one communication tool.

So what do you do? What marketing communication tools do you use? Well there are two main areas to consider. More...

It’s good to talk

Many people will have already ditched their New Year resolutions while others are bravely carrying them on. But what about your work resolutions? How have you done with them? And have you communicated with your customers in 2011? If not why not? We offer up three common excuses. More...

The Tontine Hotel – “Everything an active break should be.”

The Tontine Hotel is 200 years old and has 36 bedrooms at its High Street in Peebles location. Bright Light Marketing has been working with the hotel for the past 4 years and in that time the Tontine has increased its profit year on year even in the extremely difficult trading conditions of the last two years.

How has it done this? More...

Roulotte Retreat

Roulotte Retreat is a new company in the Scottish Borders where you can sleep in the first ever Roulottes in the UK. Roulotte Retreat opened up at the end of 2010 and are about to start their first ever full season. Despite setting up from scratch Roulotte Retreat have already got forward bookings for 2011 and have benefited from extensive press coverage including The Independent, Scotsman and The Telegraph as well as raising awareness via Social Media particularly by using Twitter. More...

Taking control of 2011

Product - Your product needs to be the best it can be in the market that you are in and for the type of customer that you are wanting to attract....

Price - Look at price carefully....

Promotion - You want people to notice you and know that you are there....

Communincate - Why should a customer continue to spend money with your business if you don’t give them a reason to....

Customers - At the end of the day business is all about the customer. All businesses either succeed or fail on this point.... More...

Consumer Trends for 2011

News & Updates | Strategy

So what are people likely to be doing with their time and hard earned money in 2011?

The current economic climate has created different trading conditions for us all as we move into a new economy which is less focussed on materialism and more about a new set of values for customers.

As a result here are some of the latest trends in consumer behaviour that are likely to shape consumer behaviour in 2011 and how they could affect your business. More...

Borders Book Festival – Economic Impact Study

News & Updates | Case Studies | Press & PR | Research

Bright Light Marketing have just completed an Economic Impact Study of the Borders Book Festival. The results show that the event makes a significant impact on the Scottish Borders. More...

Talking Shop

News & Updates

Bright Light Marketing have been speaking at a number of conferences and events this month. More...

Win a Free Social Media Tutorial

News & Updates

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Reaping Rewards from Social Media

News & Updates | Strategy | Campaigns

Did you know that Facebook has 175million users and Twitter 75million users who log in on a regular basis. More and more businesses are effectively using it as part of their marketing communications. More...

When the going gets tough – Plan ahead

News & Updates | Strategy | Campaigns

You don’t need us to tell you about tough trading conditions in the market place and the fact that consumer confidence is still incredibly fragile. And if we listen to the doom and gloom merchants in the media then we might as well all shut up shop now ! However we must look on the bright side and take action to grow our businesses both now and for the future. We firmly believe that those companies who really focus on their customers and plan ahead properly will not only survive these tough times but become much stronger and be better positioned in the coming years. More...

A Big Breakfast in Perth

News & Updates | Press & PR

The event was looking at how businesses can market themselves and using various case studies looked at various marketing issues from focusing on your customers, making marketing the heart of your business and marketing on a budget. More...

Win a free Marketing Consultation with us

News & Updates | Strategy

For the chance to win a free Marketing Consultation for your business then all you have to do is More...

Everything you wanted to know about Social Media but were afraid to ask

News & Updates | Brand Development | Research

Bright Light Marketing has believed for some time that social media is a cost effective and targeted way for small to medium businesses to market themselves along with other communication tools.

If your heart sinks with the news of another social media tool when you have yet to get to grips with the existing ones? Bright Light Marketing can help. More...

You never write, you never phone …… !

News & Updates | Case Studies

Is your business ready for 2011 ? and will you make the most of the opportunities ?

It may seem obvious but it is surprising how few businesses regularly communicate with their best customers. Your existing customers are the most valuable source of business both through repeat bookings and referrals. On average it costs 5 times more to attract a new customer than it does to keep an existing one and this has never been more important than in the current climate. More...

Introducing Roulotte Retreat - A Glamping first for the UK

News & Updates | Brand Development | Press & PR

We are thrilled to be working on a real first for tourism in the UK with the launch of Roulotte Retreat in the Scottish Borders.

You will have heard of the current growth in ‘Glamping’ or upmarket camping but this takes it to a totally different level here in the UK. A roulotte is the French name for a wooden Romany caravan on wheels and Roulotte Retreat commissioned artisans in France and Holland to create several of these highly individual and unique caravans for their romantic meadow retreat near Melrose. More...

Introducing Roulotte Retreat - A Glamping first for the UK

News & Updates | Brand Development | Press & PR

We are thrilled to be working on a real first for tourism in the UK with the launch of Roulotte Retreat in the Scottish Borders.

You will have heard of the current growth in ‘Glamping’ or upmarket camping but this takes it to a totally different level here in the UK. A roulotte is the French name for a wooden Romany caravan on wheels and Roulotte Retreat commissioned artisans in France and Holland to create several of these highly individual and unique caravans for their romantic meadow retreat near Melrose. More...

Brand New

News & Updates | Brand Development

We are proud to unveil some of the exciting new brand identities that we have been working on this Summer.

Wild Gathering – Always Adventurous with Food
and
Inspired by Technology – Make it work, make it happen More...

Everything you wanted to know about Social Media but were afraid to ask

News & Updates | Brand Development | Research

Bright Light Marketing has believed for some time that social media is a cost effective and targeted way for small to medium businesses to market themselves along with other communication tools.

If your heart sinks with the news of another social media tool when you have yet to get to grips with the existing ones? Bright Light Marketing can help. More...

Bright Light Marketing on twitter

News & Updates

Follow us on Twitter More...

Bright Light Marketing on facebook

News & Updates

For the latest snippits of marketing tips join us on Facebook More...

Are you getting your share of the Twitter Pie?

News & Updates | Case Studies | Strategy

We have mentioned Twitter and Facebook and highlighted it in our March news as one of the key trends for 2010. It is easy to be cynical about social networking as something that is for the kids or for people who have too much time on their hands. However small to large companies across the UK are finding that it is a valuable marketing tool that can raise awareness of your company, draw traffic to your website and actually bring you business. Still cynical? Well you are not alone so we thought we would show through live examples how social networking can be a targeted and cost effective marketing tool for your business. More...

Variety is the spice of life

News & Updates | Strategy | Brand Development | Campaigns

We’re not one’s to name drop but ……. we just wanted to let you know about some of the exciting new clients we are currently working with. It’s been a very busy start to the year and we are marketing some really interesting and highly original new projects. More...

Very Good News

News & Updates | Strategy | Campaigns

Your existing customers are the most valuable source of business both through repeat business and referrals. On average it costs 5 times more to attract a new customer than it does to keep an existing one and E-newsletters are an extremely effective way of keeping customers coming back and in growing new business too.

E-newsletters can be used for any type of business and Bright Light Marketing have generated some superb results for many of our existing clients.

So how do E-newsletters improve customer communications? More...

Meet your perfect match

News & Updates | Research

Bright Light Marketing firmly believe that it’s a good thing to make your own decisions in business and not to be too obsessed with what the competition is doing. It is always better to be consumer focussed and put yourself in customers shoes as thinking like a customer often creates the most creative products and services. More...

How trendy are you ?

News & Updates | Strategy | Research

Don’t worry we are not asking you about this seasons hot colours or the must have fashion accessory !

Much more importantly we thought that you’d like to be kept up to date some of the latest trends in consumer behaviour and have a look ahead to what people are likely to be doing with their time and hard earned money this year.

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You never write, you never phone …… !

News & Updates

Is your business ready for 2010 ? and will you make the most of the opportunities ?

It may seem obvious but it is surprising how few businesses regularly communicate with their best customers. Your existing customers are the most valuable source of business both through repeat bookings and referrals. On average it costs 5 times more to attract a new customer than it does to keep an existing one and this has never been more important than in the current climate.
More...

Are you all of a Twitter about social networking ?

News & Updates

Don’t just dismiss social networking as the latest fad! More...

You never write, you never phone …… !

News & Updates

Is your business ready for 2010 ? and will you make the most of the opportunities ?

It may seem obvious but it is surprising how few businesses regularly communicate with their best customers. Your existing customers are the most valuable source of business both through repeat bookings and referrals. On average it costs 5 times more to attract a new customer than it does to keep an existing one and this has never been more important than in the current climate.
More...

Are you all of a Twitter about social networking ?

News & Updates

Don’t just dismiss social networking as the latest fad! More...

E-newsletters for Self Caterers – How to communicate with your customers better

News & Updates

Is your business ready for 2010 ? And will you make the most of the opportunities ?

It may seem obvious but it is surprising how few businesses regularly communicate with their best customers. Your existing customers are the most valuable source of business both through repeat bookings and referrals. On average it costs 5 times more to attract a new customer than it does to keep an existing one and this has never been more important than in the current climate.

More...

Contact us

News & Updates

We'd love to have the opportunity to work with you and to help your company reach its true potential. More...

Marketing and Customer Care go hand in hand

News & Updates | Case Studies

No matter how sophisticated your marketing techniques are or how much exposure you achieve this all stands for nothing if you do not deliver on customer service. It is vital that marketing and customer care go hand in hand and only then will a company realise its full potential.
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You Never Write, You Never Phone .... !

News & Updates

It may seem obvious but it is surprising how few businesses regularly communicate with their best customers. Your existing customers are the most valuable source of business both through repeat bookings and referrals. On average it costs 5 times more to attract a new customer than it does to keep an existing one.

We all know we should be doing this but actually getting round to it with everything else there is to do is not always that easy.

We have the solution and it does work.
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