Very Good News

Your existing customers are the most valuable source of business both through repeat business and referrals. On average it costs 5 times more to attract a new customer than it does to keep an existing one and E-newsletters are an extremely effective way of keeping  customers coming back and in growing new business too.

E-newsletters can be used for any type of business and Bright Light Marketing have generated some superb results for many of our existing clients.

So how do E-newsletters improve customer communications?

• E-newsletters are fast and instant, so you can send them more regularly than paper ones and can be very specific with current offers and deals, some of our clients have seen instant bookings when offering a targeted last minute offer.

• Great for communicating something new or special to your customers.  This might be a new product you have added to your range, it might be showing your refurbishment or simply telling them about a cancellation.

• You can segment your database and create smaller customer lists based on their interests. Then send more relevant and targeted messages and images to them. They'll be more likely to respond as you are offering them something they are interested in and less likely to ask to be taken off your mailing list.
 
• Customers can ‘reply’ to the e-newsletter, whether it is to change their email address, unsubscribe, ask for more information, all enabling a two way communication process.

• E-newsletters are easy to forward to other people, so your loyal customers can give their friends – potential new customers – a risk-free look at your business. These potential new customers can be interested enough to sign up for your mailing list when you put a "subscribe" button on your web site. And through regular communication, you can turn these potential customers into additional loyal customers.

• Many e-newsletters offer reporting tools to show just who read, clicked through and actioned your newsletter. This enables you to learn more about your customers, their interests, which articles are of most appealing, which customers have changed emails and measure effectiveness of the e-newsletter through website traffic.

• Save on paper and postage, is more cost effective than a direct mail piece.

• Branded to match the identity of your business, continuing to raise awareness of your business to new and potential customers.

Bright Light Marketing offers simple solutions to your e-newsletter needs.  We will assist with management of your database, creating and writing the communications, image management and sending the e-newsletters out to your existing and potential customers.  For more information email Fiona MacKinnon or telephone 01750 505052.
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