The Lavender Touch Charity has been providing invaluable support to cancer patients in the Borders since 2003. They approached us to help them take an innovative new sleepwear product to market and create a memorable trading name and contemporary brand identity for the product.
After close consultation with the team, we developed a marketing strategy and brand plan with key recommendations as how to launch the new product and take it to market. As a result the Bamboo Touch brand was born, fully encompassing the key values and strengths of this unique sleepwear product which is made from 100% Asian bamboo cotton.
We are proud to be associated with a product which has been designed by a patient who has used her personal experience to create something which is truly life changing. This is a ‘More than Profit’ initiative.
“We have had the pleasure of working with the girls at Bright Light Marketing over the last year and have found them to be extremely professional, supportive and helpful. We faced the challenge of coming up with brand names and marketing strategies for new product ideas for our cancer charity/ enterprise company and they made this a very easy process. We are delighted with the end results and their commitment to the project”.
Sheila Scott Director of Lavender Touch Enterprises CIC