What’s black and white and read all over ?

As marketeers we think that marketing should contain as many communication tools as you can afford to get your message across. However one essential tool in your marketing armoury is sending out regular e-newsletters to your customers. It can bring you instant business and is a great way to generate sales as well as a vital tool to keep your customers aware of your businesses.

However don’t just take our word for it, at a recent social media conference one of the top Social Media experts in the country Luke Brynley–Jones also identified e-newsletters as not only a great way of keeping customers up to date with your news but also of generating instant sales.

Bright Light Marketing works with a number of clients across sectors such as leisure, retail and tourism as well as business to business clients. We make putting together your monthly or bi-monthly e-newsletters easy. By writing copy, updating and maintaining your email database, sending out the e-newsletter and producing a measurement report on the open rates and any feedback. And of course liaise with you throughout the process.

Feedback from clients is that e-newsletters are an essential part of their communications programme from a hotel who wants to get more business in the off season to a retailer who wants to showcase their new stock or announce their sale.

For more information on how Bright Light Marketing can help you make e-newsletters an essential part of your marketing activity and generate more business contact Fiona Mackinnon on 01750 505052 or email fiona.mackinnon@brightlightmarketing.co.uk.
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