Introducing Roulotte Retreat - A Glamping first for the UK

We are thrilled to be working on a real first for tourism in the UK with the launch of Roulotte Retreat in the Scottish Borders.

You will have heard of the current growth in ‘Glamping’ or upmarket camping but this takes it to a totally different level here in the UK. A roulotte is the French name for a wooden Romany caravan on wheels and Roulotte Retreat commissioned artisans in France and Holland to create several of these highly individual and unique caravans for their romantic meadow retreat near Melrose.

The aim was to create the ultimate in romantic accommodation with elegance, luxury with simplicity, all mod cons with a real sense of timelessness with each individual roulotte having its own unique and exquisite interior.

This project has taken two careful years in planning and Bright Light Marketing were brought on board to help launch the concept to the market place. To date this has meant helping the company develop and implement a national Press and PR campaign, helping them to develop their online presence and promotional channels as well as implement their pricing structure and packaging.

We are also delighted to have helped the company secure a very successful partnership with Canopy and Stars, an online agency who specialise in the promotion of just this type of unique up market Glamping accommodation. As well as this we have used Social Media very effectively to help build interest and grow followers for the company and is the perfect example of just how powerful this new method of communication can be.

With interest in the national press really taking off, the future for Roulotte Retreat is very rosy indeed.
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