A bloggers guide

A blog is a good way of driving traffic to your website and also making you more interesting on social media thereby increasing your likes and followers on Facebook and Twitter, aswell as establishing your expertise on the likes of LinkedIn.

Stuck for ideas for a blog? Look at the news and follow particularly news articles that are applicable to your industry and then write a short article about them. Blog articles do not need to be long essays, 500 words will take up a page and are more likely to be read. Other key things to bear in mind are to try and add content to your blog at least twice a month, think of a catchy title for the article that will grab people’s attention and like any promotional tool people won’t necessarily find your blog articles so you need to promote them.

 

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