Bright Light Marketing has believed for some time that social media is a cost effective and targeted way for small to medium businesses to market themselves along with other communication tools. The growth in 2010 of consumers using social media has been phenomenal and is growing so fast that if Facebook was a country it would be the third largest in the world ahead of the USA. New social media tools are coming on stream all the time such as Foursquare, an exciting new social media site which is huge in Australia and the United States and we believe will take off in the UK in the next few months. Foursquare is a location-based application that works on the iphone, android and blackberry smart phones. Primarily, Foursquare promotes exploration around towns. You open the application and see what is around your current location. The more information there is about a destination the more people will want to visit not just the destination but also individual venues.

Is your head sinking with the news of another social media tool when you have yet to get to grips with the existing ones? Bright Light Marketing can help. We will come to your business and discuss your requirements and set you up on your social media journey with tips on what to do, what not to do and most importantly of all make it reflective of your business and the customers you already attract so that you can attract new customers.

Social Media is huge just now as you will see from our news articles you can't afford not to be part of it but it can be daunting to set up and we can help make it a painless process and a rewarding process that makes your business benefit from this powerful medium. These tools first and foremost can increase traffic to your website, increase awareness of your product to new customers and actually bring you in new business. Can you afford not to be involved? For the price of an advert in your local paper or a standard training course you could be attracting new customers via Facebook and Twitter. Prices start from just & for an hours tutorial. For more information see the Social Media section of our website with case studies of clients we have worked with on social media or contact Fiona Drane on 01750 505053 or fiona.drane@brightlightmarketing.co.uk.