And 13 reasons to use Social Media in 2013

1. Huge rise in popularity of Social Media – As we mentioned in the 13 predictions article. Social Media is set to rise and that means that some if not a lot of your customers will be using the medium so you need to too.

2. Awareness – Social Media and in particular Twitter is a great way of increasing awareness of your business to new customers.

3. Customer testimonials – Customer testimonials work really well in any communications. This is also the case for Social Media and build trust in you as a business.

4. Sell your products – Social Media won’t just raise awareness of your products it will actually result in sales. Bright Light Marketing know this from personal experience and also has worked with many businesses who have found the same to be true.

5. Showcase your business with photos – Again as we mentioned in the predictions article, photos sell and Social Media is a great way to show photos of not just your business but also your team members and as a result sell your business.

6. Recruitment campaign – Social Media is a great way of recruiting new staff and promoting job opportunities within your company.

7. Learn from others – No business is an island and we can all learn from each other and social media is a great way of learning from others businesses.

8. Extend your network – As well as learning from other businesses you will also extend your network if you use Social Media. LinkedIn is particularly good for this but Twitter is also very effective and this will result not only in increased awareness but also word of mouth referrals.

9. Customer feedback – Customers trust companies who use Social Media and they will interact with you on all Social Media platforms so it is a great way of building up more knowledge about your customers.

10. Internal communication – Bright Light Marketing work with a range of companies large and small and find that Social Media isn’t just an excellent way of keeping your customers up to date but also members of your team.

11. It’s free – Using Social Media is time consuming but that is all, it’s a free medium that really works. So use it.

12. Showcase your expertise – Social Media allows you to show why you are an expert at what you do on a daily basis and if you do so people will seek your advice so give it.

13. It’s fun – Social Media is not just about business it’s about communicating with other like-minded people and we can guarantee that it’s fun to do.

13 reasons that you should consider using Social Media in 2013. Bright Light Marketing are social media experts and have been successfully running social media campaigns for a diverse range of clients for the past few years. If you want to talk about how we can help you to start your Social Media journey please phone Fiona Drane on 01750 505053 or email fiona.drane@brightlightmarketing.co.uk.
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