Copy cats

Not everyone can express themselves in words as effectively as they would like and as a result can fall into the same common traps.

You might write copy for an advert or leaflet and feel the need to list every product and service but with copy less is definitely more. Be bold and focus on specific themes and products, this is much more interesting and engaging for the customer. You don’t have a lot of time to get noticed and there’s a lot of competition out there so be brave if you want to stand out from the crowd.

And avoid using jargon and clichés, this is a real turn off and you assume that your customers understand the terminology – well chances are they won’t! Better to use language they understand that clearly spells out the actual benefits to them in a human way.

Be confident and friendly in tone, just as if you were speaking to someone person to person, but be honest and don’t over promise something that you know you can’t deliver. And be prepared to have a little fun with the copy that you write because it will get you noticed – safe can be boring and boring is invisible. In business this is not an option.

Use clever and creative copy that grabs the attention of the customer and is clear about what is on offer to them and then invest in good graphic design and photography to bring it to life. Remember advertising, print and postage costs are the same no matter how you use them – so do it right and spend your marketing budget wisely. This professional approach will get you noticed and more importantly generate business for you.

If you are prepared to step out of your comfort zone you will be amazed at the results.
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