It may seem obvious but it is surprising how few businesses regularly communicate with their best customers. Your existing customers are the most valuable source of business both through repeat bookings and referrals. On average it costs 5 times more to attract a new customer than it does to keep an existing one.

We all know we should be doing this but actually getting round to it with everything else there is to do is not always that easy.

We have the solution and it does work.

Bright Light Marketing has recently started working with BriefYourMarket.com, a powerful e-marketing tool, which lets you communicate with all your customers on a truly personal level.

Simply BriefYourMarket.com gives you the power to send ‘Intelligent Newsletters’ which are tailored to the specific interests of each individual customers - helping you build stronger relationships with your audience.

This is not a standard bulk e-mailing tool, BriefYourMarket.com (BYM) sends out individual targeted emails to each customer, enabling higher response rates and more intelligent reporting. Some of the advantages/differentials of BYM over bulk e-mailing are;

Presentation and format - Professional and consistent communications that are easy to use with no software to install and no hardware required.

Higher response rates - Clients who use BYM achieve an average response rate of over 30%, compared to just 4% for standard bulk mailers. In some cases BYM achieves response rates of up to 50%.

Reporting - BYM will show you which specific articles a recipient has accessed, visit rates, and which additional articles on your website they have also viewed, shaping future marketing activity.

Team Creation - With BYM, you can invite anyone in your organisation to contribute articles ready for your approval, making the most of the skills and knowledge base of your organisation.

Website Traffic - BYM newsletter articles are published in full on your website – this feature alone can easily double your web traffic and improve your listing on search engines like Google.

Potential Revenue Streams - You can also use BYM to inform your clients about services available from other companies and organisations. This gives you the opportunity to sell marketing space to third party companies, for allowing them to showcase their products and services on your newsletter.

Social Networking - BYM can be used alongside networking sites like Facebook – allowing you to tap into the power of social networks.

Multi-branding - BYM allows you to style your communications according to which brand your client normally interacts with. This is very useful if you run a business that has multiple brands or divisions.

Bright Light Marketing are delighted to find a product like BriefYourMarket and see huge benefits for businesses in driving more customers to businesses websites, reducing businesses costs through targeted and intelligent communications. If you would like to find out more please contact Fiona MacKinnon t 01750 505052 e fiona.mackinnon@brightlightmarketing.co.uk .