Gala Day Services were an established local charity in the Borders delivering a professional and flexible respite service for adults with learning difficulties from across the area.
The same small dedicated team had been delivering this specialist service for over 20 years however huge changes to how the sector is funded meant that the charity had to completely review how it packaged and promoted its services to clients. As a result they approached Bright Light Marketing to help them re-brand the company and come up with a memorable new trading name which conveys exactly what they stand for and which would also raise its profile in the local community.
The Hive brand was born and this has provided a strong platform for the charity and its clients to build on in the future.
As a company who value their clients and offer a truly personal level of service that is tailored round the needs of the individual it was vital that this was then communicated properly. A comprehensive leaflet was produced and distributed promoting the unique services on offer and clients, their families and partner agencies all attended a very successful launch
event which generated a lot of interest in the charity. The company also invested in new signage, staff uniform and have plans to develop and improve their website too.
The Hive have now attracted new clients and said that this new way of working has meant that clients have a bigger say in the activity sessions on offer and that they feel more involved than ever before.
Manager Carolyn Mackenzie said "We went from a position of not having to market ourselves, to suddenly having to raise our profile and look at new ways of delivering our service. Bright Light Marketing helped us to refocus our ideas, and identify a brand that captured our values to a tee. They encouraged us to come up with a new trading name, which has helped us immensely to get our message out in the community. I was impressed how easily they captured our thoughts and ideas and helped us to identify a new brand that we are really proud to be a part of. As a team we worked well together - their understanding of where we wanted to be fully met our expectations. We want to thank them because without their input I don't know where we would be today."