Bright Light Marketing firmly believe that it’s a good thing to make your own decisions in business and not to be too obsessed with what the competition is doing. It is always better to be consumer focussed and put yourself in customers shoes as thinking like a customer often creates the most creative products and services.

However it can also be very important to learn from others who are pushing back the boundaries and showing real flair and innovation and this need not even be within your own industry. For example if there’s a particular company that you admire from afar and you really like how they treat customers and promote their products then it’s never a bad thing to take a leaf out of their book.

Whatever size of business you are in it’s always possible to learn from others and it’s something that Bright Light Marketing can help to organise for you.

Recently our client The Tontine Hotel from Peebles spent an invaluable afternoon with David Wither from Tigerlily in Edinburgh. David was happy to share his considerable expertise with the Tontine team and as a result they are going to invest in the Flow Hospitality Training Programme.

So don’t get too hung up on what your direct competition is up to, be bold and think a little wider than that. Bright Light Marketing do have an extensive range of contacts and are more than willing to make that vital introduction if we are able to.