Talking shop

And the simplest way of promoting your blog and indeed your website is to use social media to do so. Add your blog article to your Facebook business page, tweet the article and don’t do this once do it over and over again over the course of a couple of days and once you have built up a library of articles you can regularly choose one to tweet about. Look and see what time traffic is highest  on your blog and this means on a day you have less time you know the optimum time to tweet it. Also in the tweet, test different titles for your blog and see which works best for you. You will find different people will be drawn to different titles. LinkedIn is also a great way of promoting your blog and your expertise particularly for business to business.

Aswell as promoting your blog, social media is a really effective way of getting your business noticed again and again on a daily basis and there are not many things that do that for you. Just be interesting and relevant, talk about your business and your expertise, things that interest you and the location of your business and also other businesses around you. Link back to your website to also highlight your products and services. Social Media won’t just get your business noticed it will also bring you business. Two examples from our client’s last week - we added a photo of a bag for a retail client and a customer asked for a photo in another colour and style. We obliged and the next day the customer went in to purchase the bag travelling half an hour to do so. A client in the service industry who wanted people to know about the whole range of different services they provide has found that by using Facebook and Twitter and creatively talking about their business they have not only got new clients but have found that exiting clients are using them for different services. All it took was a few creative words.

Bright Light Marketing live and breathe words and know how to use them to great effect for all our clients. To find out how we can help you to tell your story contact us on 01750 505053 or fiona.drane@brightlightmarketing.co.uk.

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