Don’t worry we are not asking you about this seasons hot colours or the must have fashion accessory !

Much more importantly we thought that you’d like to be kept up to date some of the latest trends in consumer behaviour and have a look ahead to what people are likely to be doing with their time and hard earned money this year.

The current economic climate has created different trading conditions for us all and we move towards a new economy which is less focussed on materialism and more about a new set of values for customers.  We all know that it is still very difficult to predict what 2010 will bring and no-one has a crystal ball, however it is possible to identify some of the key trends which are  likely to shape consumer behaviour in the year ahead.   
   
In Bright Light Marketings opinion the key trends for 2010 are :  

1. Social Networking – Are you all of a twitter about it ?

2. Ethical Responsibility – the real heart of a business

3. Stability – Balance not Binge

4. Luxury in a Flux

5. Mature Materialism – Boldly go !

6. The Staycation is here to stay

7. Great Escapism 

If you would like to receive the Trends Report in full contact Fiona Drane on 01750 505053 or email fiona.drane@brightlightmarketing.co.uk.