Is your business ready for 2011 ? and will you make the most of the opportunities ?

It may seem obvious but it is surprising how few businesses regularly communicate with their best customers. Your existing customers are the most valuable source of business both through repeat bookings and referrals. On average it costs 5 times more to attract a new customer than it does to keep an existing one and this has never been more important than in the current climate.

We all know we should be doing this but actually getting round to it with everything else there is to do is not always that easy.

Bright Light Marketing specialise in E-newsletters and this is a really powerful marketing tool which lets you communicate with all your customers on a truly personal level. E-newsletters gives you the power to send personalised Newsletters which are tailored to the specific interests of your customers - helping you build stronger relationships with your audience.

• Bright Light Marketing will produce and manage your Newsletters for you.
• Bright Light Marketing will write the featured copy including selling your products and special offers and keep customers informed of your latest news and developments.
• Bright Light Marketing will send it out to your customer database for you.
• Bright Light Marketing will review the results and provide recommendations for future activity.

We deliver E-newsletter campaigns for a number of businesses from across the country and these businesses have all enjoyed increased bookings, improved communication with existing customers as well as generating new business through customers forwarding on to friends and family.

But don’t take our word for it – hear it from a satisfied customer for yourself !

“ We all have lists of customers but the secret is to actually communicate with them regularly and get your message out. I would highly recommend using Bright Light Marketing to manage and deliver your E- Newsletter activity – they offer a seamless service from management of data to copywriting and full evaluation and maintenance. Trust me, this is the easiest and most cost effective way of communicating with your customers. ” GRAHAM MCLELLAN, OWNER, HEBRIDEAN LUXURY HOLIDAYS, ISLAND OF LEWIS Winner of Marketing Initiative Award, Highlands and Islands Tourism Awards, 2009