Do you make up marketing as you go along?

It’s easy to do isn’t it? You are so busy working and running your business.

Although you know you should have a Marketing Plan and more importantly follow it. Sometimes it’s easier to just do a bit here and a bit there when you have a spare moment. But how effective is that?

We would agree that some marketing is better than none. But without a well thought out plan how do you know who you are trying to attract with your marketing, why they should buy from you, what products would suit them best and how they should go about buying from you? These are just some of the questions that a Marketing Plan will answer for you. It should also contain an easy to follow action plan which will allow you to know day by day and week by week what marketing communications to carry out and just as importantly you will know why you are doing it which will give you confidence in what you are doing.

Perhaps you feel that your current marketing is working well for you but you want to extend your business or start with a new product. But perhaps you are not sure if there is a market for this and who and where this market is and what the best way to reach them? Or you want the reassurance backed up by research that your idea is viable or you are applying for bank or grant funding and need a concise marketing plan to back up your idea.

Bright Light Marketing have assisted many businesses, from those who know that their current marketing is scattergun and want to be more effective and targeted in what they do and have a plan to follow. To those who are starting out in business and want guidance as to who the best customers are for them and how they can reach them. To those who are extending and growing their business and want to apply for grant and/ or bank funding. Bright Light Marketing work closely alongside these businesses in putting the plan together. We hold a workshop with the business concerned where we discuss where that business is now and where they want to be in the future as well as looking at current, potential and future customers and competitors. Bright Light Marketing carry out the hard work for you by not only researching your current database but reading and highlighting the current and future trends for your business and the lessons that means for your business. We will produce an action plan for you which will allow you to fit marketing into your business or we can carry out the marketing for you and become your marketing team.

A Marketing Plan is rather like a good road map it shows you clearly where you are, the journey you need to take and the final destination. It allows a business to get on with their area of expertise with the knowledge that they have the marketing covered.

For more information on how a Marketing Plan can help your business please contact Fiona Drane on 01750 505053 or email fiona.drane@brightlightmarketing.co.uk.

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