Bright Light Marketing

A fresh perspective

Falkirk Employment Law combines the employment law expertise within two local firms to create one dedicated employment law service and for the first time ever in the area, local employers are able to access a service that is dedicated specifically to law in the workplace.

Here’s a step by step guide to the work we carried out for Falkirk Employment Law to help them to launch and establish this exciting new business venture:

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Heard it on the Grapevine?

Find out how we have worked with the Grapevine to deliver all aspects of their marketing campaign to successfully launch it both in Selkirk and now in Galashiels. This has included development of the brand identity and signage for Grapevine, a contemporary new website for the County Hotel and the Grapevine, organisation of the launch event, a Press and PR campaign as well as a dedicated social media campaign. More...

SOUNDS LIKE A PLAN

A plan whether it is a Business Plan, a Feasibility Study or a Marketing Plan should give you a definite route to follow so that you can identify and achieve your goals. This may be to successfully get planning permission from your local authority for a new development or to extend your existing business, it may be to access grant or bank funding or it may be to increase profit in your business or a mixture of these goals. There are many reasons to have a plan but in this edition we thought we would look at three reasons why you should invest. More...

Working with Dundee Employment Law

"Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their approach and friendly manner. An amazing experience leaving me delighted with the results and excited about the future. I would recommend Bright Light Marketing to any business needing that total marketing solution at an affordable price."

Caroline Dunn More...

Reasons why e-newsletters work

E-newsletters have to be one of the most effective and affordable marketing communications available to any business but are something that can often be overlooked and undervalued.

• Attracting a new customer will cost your business 5 times more than keeping an existing customer.

• Just a 5% increase in spend to existing customers can increase profitability by 75%.

• 80% of your company’s future revenue will come from just 20% of your existing customers.

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Advert placed – job done. Think again!

Don’t market your business like your competitors – stand out from the crowd and get noticed.

We hope these three tips will give you food for thought and assist your business in attracting new customers over the Autumn period and beyond.

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All aboard

Don’t worry that you have already missed the train. We can help make sure that you and your business make the most of the Borders Railway and benefit from the new customers that it will bring. Here are five simple ways we can help you and your business get noticed (and apologies for the train related puns in advance!) More...

Working with you

"Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new business." Iain Burke

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Bright Light Marketing - Social media packages

News & Updates | Strategy | Brand Development | Social Media

How Bright Light Marketing can help you to get real and steady business from Facebook and Twitter.

Facebook campaign £150 per month

Twitter campaign £150 per month

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Facebook advertising really works

News & Updates | Case Studies | Strategy | Brand Development

In the past year promoting your business on Facebook has changed. You can still start a business page and communicate with customers and potential customers without taking advertising but it is becoming increasingly difficult to increase your page likes or ensure that you are seen by as many potential customers as possible without taking advertising. More...

Telling your story

Through working closely with you we make it our business to become extremely well versed in your particular industry and develop a really good understanding of your products and customers.

Here’s a run through of just some of the different forms of communication we use for our clients on a daily basis. More...

Bright Heat Stoves – A Flaming Success

Bright Heat Stoves is the brainchild of father and son team Hamish and Fraser Hunter from Stow.

With such a good concept, it was clear from the beginning that there was a strong business case for the new venture. But to capitalise on the potential, Hamish and Fraser needed help to raise awareness and successfully launch the business in the market place from scratch
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Shining Bright

Shining a seasonal bright light on a selection of our clients. You will see it’s quite an eclectic mix but every single one of them has a unique quality product or service on offer that we think you will love. We really hope this gives you some great ideas and inspiration for the festive season and you enjoy reading their individual stories too. More...

Are you anti social?

News & Updates | Case Studies | Strategy | Brand Development | Campaigns

For the past few years there has been a massive rise in the use of social media not just for personal use but increasingly it is a vital tool for any business to target all of their customers and not just the young and trendy ones. If we had a £1 for every time someone said to us that they don’t use social media as it’s only for young people. More...

Wish you were here

News & Updates | Strategy | Brand Development | Campaigns | Press & PR

Is your business getting the customers and recognition that it deserves?

If you have a great product or service but can’t understand why you aren’t busier then we have three essential marketing tips which will help you to get noticed, grow your business and make the most of the opportunity that’s out there.

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A blueprint for growth

Ultimately the test of a good plan is ‘Does it work?’ Your objective might be to successfully launch a new product, sell more to existing customers, reach new markets, and reposition your business in the marketplace or all of the above!
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The Pubs and Bars of Scotland have certainly got A Story to Tell ……………

It goes without saying that the Pubs and Bars of Scotland are wonderful places to have fun, meet locals and learn more about this great country. But we were also keen to tell visitors and fellow Scots the many fascinating stories about our pubs, some you might know and others that you won’t. More...

The art of communication

It’s time for a sweeping statement from Bright Light Marketing.

Generally as a nation we are not very good at blowing our own trumpet and get embarrassed in promoting ourselves and ultimately asking people to spend their hard earned money with us. And of course how to get your message out effectively is easier said than done as marketing communication can be a real minefield.

Don’t worry help is at hand, the art of communication is alive and kicking. More...

Sorry to blow our own trumpet but....

Do you know your Trending from your Blogging? Your Strapline to your SEO?

If not, don’t worry help is at hand. More...

Oink - Going the whole hog

Ultimately Oink has a loyal customer base because it is a great product which many residents of Edinburgh and visitors to the capital love. However Adam and Sandy were very aware from the outset that in order to ensure business all year round they needed to not only have a great product but they also needed a strong attractive brand and they needed to let as many people as possible know about Oink. More...

Scotland’s Pubs and Bars – A Story to Tell

Pubs have always played an integral role within Scottish tourism. Where an average of 30% of visitors to Scotland will visit a pub during their stay. More...

Case Study - Borders Pet Rescue

Case Studies | Strategy | Brand Development | Campaigns | Social Media

"To survive in today's fast-moving world and to compete with the big spend of the national charities, we needed professional help - and fast. Bright Light Marketing came highly recommended and did not disappoint. Probably the best investment we have ever made in our organisation....." More...

Oink - Going the whole hog

Ultimately Oink has a loyal customer base because it is a great product which many residents of Edinburgh and visitors to the capital love. However Adam and Sandy were very aware from the outset that in order to ensure business all year round they needed to not only have a great product but they also needed a strong attractive brand and they needed to let as many people as possible know about Oink. More...

It's the way that you do it!

News & Updates | Case Studies | Brand Development | Campaigns | Social Media

Bright Light Marketing would argue that as effective as social media is (and we see the benefits for business on a daily basis) you do need to consider some key questions before you get started. We thought it would be useful therefore to give you five key tips to consider before getting started on your social media journey that will ensure that you get the most out of social media and are not left wondering what all the hype is about. More...

Blogging - 5 good reasons

News & Updates | Strategy | Brand Development | Social Media

What is a Blog?

Five reasons why you should use blogs as a key communication tool for your business. More...

Make Hay

Summer can traditionally be a time when businesses don’t pro-actively market themselves, such as tourism businesses because it is main season and for others who are busy running their business and dealing with holidays. However people still need products and services over the summer. So we thought we would give you three simple tips to market your business over the summer and make sure when people are buying products and services that they think of your business. More...

Whats your story?

Do you believe that action speaks louder than words?

Well to a certain extent that might be true but in business you can run the risk of being a best kept secret. You might know what a fantastic business or product that you have but are you telling your story and getting your messages out there to potential customers? More...

Copy cats

News & Updates | Case Studies | Strategy | Brand Development | Campaigns

Not everyone can express themselves in words as effectively as they would like and as a result can fall into the same common traps.

Be bold and focus on specific themes and products.
Avoid using jargon and clichés.
Be confident and friendly in tone.
Use clever and creative copy that grabs the attention of the customer. More...

A bloggers guide

A blog is a good way of driving traffic to your website and also making you more interesting on social media thereby increasing your likes and followers on Facebook and Twitter, aswell as establishing your expertise on the likes of LinkedIn. More...

Talking shop

And the simplest way of promoting your blog and indeed your website is to use social media to do so. Add your blog article to your Facebook business page, tweet the article and don’t do this once do it over and over again over the course of a couple of days and once you have built up a library of articles you can regularly choose one to tweet about. More...

Our Golden Rules of Marketing

What methods do you use to promote your business and just as importantly why do you use them? Of course, marketing has a number of communication tools and outlined below are a list of the main ones but which is best for your business? More...

Facebook, LinkedIn and Twitter – It’s not just about a cup of tea!

News & Updates | Case Studies | Strategy | Brand Development | Social Media

There is a lot of cynicism, scepticism and distrust about social media. Like any communication tool it has its pro’s and con’s and like any communication method the rule of thumb is simple, never say anything on it that you wouldn’t be happy saying to someone’s face! However in the Bright Light Marketing office we are a champion of social media. Why? Well because it brings us business direct to our door, it’s free to use and we use it very effectively for our clients. So we thought we would showcase some examples from three different professions – retail, tourism and professional services. More...

A Sign of the Times

News & Updates | Case Studies | Brand Development | Campaigns

It might seem obvious but first impressions really do count – is that signage that was installed back in the day really doing your products and service justice in 2013? Your business will have changed greatly over the years but are you portraying it accurately to potential customers. We do live in a very image conscious world where the power of branding should not be underestimated and that is why we thought you’d like to see some of our brands in action in the real world. More...

Bamboo Touch

News & Updates | Case Studies | Strategy | Brand Development

The Lavender Touch Charity approached us to help them take an innovative new sleepwear product to market and create a memorable trading name and contemporary brand identity for the product. More...

Don't keep it a secret

News & Updates | Case Studies | Strategy | Brand Development

Are you planning to expand your business or even start a new business venture in the New Year?

Either way you will find yourself very busy and no doubt feel that there aren’t enough hours in the day. So in one way we hate to burden you with more work but really we have to - what have you done so far to communicate your development? Many businesses neglect to do this this, leave it to the last minute or start the business and then wonder why nobody knows about it. So we would advise that the sooner you start communicating the better. More...

Sykes - With you every step of the way

News & Updates | Case Studies | Brand Development

This summer, Sykes approached Bright Light Marketing to tell their story via the production of brand new printed materials which clearly explain the seamless range of integrated services that they offer their clients. This project involved researching and writing copy, organising a dedicated photo shoot in the plant and providing contemporary graphic design and artwork, whilst working closely with the team throughout. More...

Growing business together

Case Studies | Brand Development

JRW are one of the largest accountancy firms in the Scottish Borders. And when the company decided to re brand, Bright Light Marketing helped them develop a contemporary identity to make them stand out in the marketplace and re position themselves. More...

An Oldie but a Goody

Case Studies | Brand Development | Campaigns

In the age of new technology that we live in it is easy to dismiss print as very much last century and not appropriate for the 21st Century. But is that really the case or is there still a use for printed materials? More...

If you can’t beat them join them

News & Updates | Strategy | Brand Development | Campaigns | Social Media

We have featured quite a few articles on Social Media during 2011 and it’s not just because it’s the latest buzzword in the marketing world. It’s because it works and can be used as a central part of your marketing activity. Here are another three reasons why we think social media works for businesses. More...

Border Bingo – Are you coming out to play ?

Case Studies | Strategy | Brand Development | Campaigns | Press & PR

Bright Light Marketing and design partners Whitenoise Creative are very proud to have been involved in helping this independent locally owned company to open a club that ranks amongst the best in the country and which takes the bingo playing experience to a whole new level here in the Borders. More...

The Good, The Bad and the Ugly

News & Updates | Brand Development | Campaigns

Thanks so much for sending in photographs from your travels for our fun Summer competition. Here are our particular favourites and we’ll be sending off a bottle of Pimm’s to all featured. More...

Would you like more customers ?

News & Updates | Strategy | Brand Development | Campaigns

So in this newsletter we thought we would ask you 5 key questions and give you 5 key tips on how to make sure that you not only get enquiries but that you convert them into loyal customers. More...

The Tontine Hotel – “Everything an active break should be.”

The Tontine Hotel is 200 years old and has 36 bedrooms at its High Street in Peebles location. Bright Light Marketing has been working with the hotel for the past 4 years and in that time the Tontine has increased its profit year on year even in the extremely difficult trading conditions of the last two years.

How has it done this? More...

Roulotte Retreat

Roulotte Retreat is a new company in the Scottish Borders where you can sleep in the first ever Roulottes in the UK. Roulotte Retreat opened up at the end of 2010 and are about to start their first ever full season. Despite setting up from scratch Roulotte Retreat have already got forward bookings for 2011 and have benefited from extensive press coverage including The Independent, Scotsman and The Telegraph as well as raising awareness via Social Media particularly by using Twitter. More...

Taking control of 2011

Product - Your product needs to be the best it can be in the market that you are in and for the type of customer that you are wanting to attract....

Price - Look at price carefully....

Promotion - You want people to notice you and know that you are there....

Communincate - Why should a customer continue to spend money with your business if you don’t give them a reason to....

Customers - At the end of the day business is all about the customer. All businesses either succeed or fail on this point.... More...

Everything you wanted to know about Social Media but were afraid to ask

News & Updates | Brand Development | Research

Bright Light Marketing has believed for some time that social media is a cost effective and targeted way for small to medium businesses to market themselves along with other communication tools.

If your heart sinks with the news of another social media tool when you have yet to get to grips with the existing ones? Bright Light Marketing can help. More...

Introducing Roulotte Retreat - A Glamping first for the UK

News & Updates | Brand Development | Press & PR

We are thrilled to be working on a real first for tourism in the UK with the launch of Roulotte Retreat in the Scottish Borders.

You will have heard of the current growth in ‘Glamping’ or upmarket camping but this takes it to a totally different level here in the UK. A roulotte is the French name for a wooden Romany caravan on wheels and Roulotte Retreat commissioned artisans in France and Holland to create several of these highly individual and unique caravans for their romantic meadow retreat near Melrose. More...

Introducing Roulotte Retreat - A Glamping first for the UK

News & Updates | Brand Development | Press & PR

We are thrilled to be working on a real first for tourism in the UK with the launch of Roulotte Retreat in the Scottish Borders.

You will have heard of the current growth in ‘Glamping’ or upmarket camping but this takes it to a totally different level here in the UK. A roulotte is the French name for a wooden Romany caravan on wheels and Roulotte Retreat commissioned artisans in France and Holland to create several of these highly individual and unique caravans for their romantic meadow retreat near Melrose. More...

Brand New

News & Updates | Brand Development

We are proud to unveil some of the exciting new brand identities that we have been working on this Summer.

Wild Gathering – Always Adventurous with Food
and
Inspired by Technology – Make it work, make it happen More...

Everything you wanted to know about Social Media but were afraid to ask

News & Updates | Brand Development | Research

Bright Light Marketing has believed for some time that social media is a cost effective and targeted way for small to medium businesses to market themselves along with other communication tools.

If your heart sinks with the news of another social media tool when you have yet to get to grips with the existing ones? Bright Light Marketing can help. More...

Seeing the bigger picture

Case Studies | Brand Development | Campaigns | Press & PR

We firmly believe that the key to successful marketing is to really think like a customer and to try and put ourselves in our customers shoes. Never assume that potential customers know exactly what your product is like and that they always understand what is on offer to them. More...

Variety is the spice of life

News & Updates | Strategy | Brand Development | Campaigns

We’re not one’s to name drop but ……. we just wanted to let you know about some of the exciting new clients we are currently working with. It’s been a very busy start to the year and we are marketing some really interesting and highly original new projects. More...