Border Bingo – Are you coming out to play ?

Yes that was the invitation from Border Bingo Clubs who have recently opened their brand new state of the art bingo club in Galashiels.

Bright Light Marketing and design partners Whitenoise Creative are very proud to have been involved in helping this independent locally owned company to open a club that ranks amongst the best in the country and which takes the bingo playing experience to a whole new level here in the Borders.

This large project has involved a complete refurbishment of the Pavilion Club and as well as having the very latest in modern technology also features fabulous new interior design which is both contemporary and glamorous.

Bingo is enjoying a revival at the moment with more and more younger players discovering what a fun filled and sociable activity it is. The game has come a long way over the years and Border Bingo Clubs have invested heavily in new technology, games and big prize money to make it as exciting as possible for their players.

During the refurbishment the Pavilion has been completely rebranded using the brand character Buzby the parrot and his striking colour palette. This has meant some really exciting brand applications from the high tech Callers Station to fabulous graphics, interior design, signage and staff uniform right down to goody bags and dabbers for Members.

And to get the message out in the marketplace we have carried out an extensive marketing campaign including a Press and PR campaign which resulted in local MSP Christine Grahame launching the club and calling some numbers ! advertorial features in all of the local press, radio advertising, a door drop campaign, direct mail activity, display advertising, social media and members newsletter Buzby’s News.

This concerted marketing activity combined with superb design, interiors and graphics from White Noise have resulted in a fabulous new club that customers absolutely love. Since opening the club has generated over 600 brand new members in as many weeks and this continues to climb every day.

As the strapline says “ Are you coming out to Play” – and the answer very definitely is a resounding yes !

With great new promotions planned such as Bingo for Beginners nights, a Super Group campaign aimed specifically at groups of friends and workmates, the future looks very bright indeed for Border Bingo Clubs.
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