JRW are one of the largest accountancy firms in the Scottish Borders. And when the company decided to re brand, Bright Light 
Marketing helped them develop a contemporary identity to make them stand out in the marketplace and re position themselves.
The firm have offices in Galashiels, Hawick, Langholm and Peebles and needed a strong modern brand which fully encompassed the team, their wide range of specialist services, the 4 locations and the accessible and friendly service that JRW offer all their clients.
In response to the brief, the new JRW brand was born along with the accompanying strapline of ‘Growing Business Together’, which is in essence what the company promises its clients. The brand provides the perfect platform for all of JRW’s customer facing promotions to be built upon and has already had many creative applications including printed leaflets, folders and stationery, a rolling programme of display advertising and rugby club sponsorship. Attractive new external signage for all offices and an exciting new website are in the pipeline as we speak.
JRW now have a modern brand identity to be proud of which helps them live up to their strapline of Growing business together both now and for many years to come.