Real life case studies are always very popular when we feature them in our newsletters.

This is probably because it shows how we have used a whole range of marketing methods in a fully integrated way to promote a business or to launch a new product. This month we showcase the work that we have recently carried out for Falkirk Employment Law.

From developing an eye catching and iconic brand identity, to writing copy, organising a workplace photo shoot, then applying this to print, website and digital platforms before launching the new venture at The Kelpies. Here’s the story of Falkirk Employment Law and their successful marketing journey with us.         

We hope that you agree that once again we have brought a fresh perspective to marketing a specialist new business. 

Yours, Fiona, Janice and Fiona

We can’t quite believe that this is the June edition of our newsletter.

It’s certainly been a busy time at Bright Light Marketing as we have worked with a wide range of clients on some really interesting projects including the new launch of the new Grapevine Restaurant which opened in Galashiels recently. As a business which is capitalising on the opportunity generated from the Borders Railway, we thought you might find it an interesting case study. 

We hope you enjoy reading this edition and that it gives you a little food for thought for summer and beyond.

Fiona, Janice and Fiona.

In this month’s edition we take a look at a recent project we have been working on. Instead of focussing on one particular marketing method, we show you how we used a whole range of communications to successfully launch and establish a new business in Dundee.

Dundee Employment Law offers employers a specialist service that is dedicated to law in the workplace. The owner knew there was a demand for such a service but needed our help to develop an eye-catching new brand identity and then a promotional campaign to launch the new venture and get its messages out to the business community.

Here’s the story of Dundee Employment Law and their marketing journey with us.   

Yours, Fiona, Janice and Fiona

We hope you enjoy reading our newsletters and that you find them interesting, informative and on occasion even a little bit entertaining. Which got us thinking!  How many of you send out a newsletter of your own to your customers?

If this is something that you would like to try, resurrect or take a fresh look at, we are more than happy to help. We can produce, manage, deliver and measure your e-newsletters from just £150 a month.

We hope that you find this month’s edition an interesting read.

Yours

Fiona, Janice and Fiona

With the opening of the new Borders Railway just a couple of week’s away, access between The Scottish Borders and Edinburgh will never have been easier or quicker. We are all really looking forward to using the railway both for business and pleasure and recognise the commercial opportunity that it will bring too.

In fact, the Borders Railway is arguably the most exciting opportunity to happen for businesses in the Scottish Borders in a generation, one which will open up a huge range of new and potential customers for each and every business in the region. But as with all new business it won’t just come to you handed on a plate, if you want to benefit from the Borders Railway you can’t sit back and wait for it to happen.  You need to let potential customers know about your business and give them reasons to buy from you.

So the question we pose in this month’s edition ‘Is your business ready to catch the train?’

We’ll see you on board!

Yours Fiona, Janice and Fiona

We can run Facebook and Twitter for you

No doubt you keep hearing that Facebook and Twitter is one of the best ways to reach a targeted audience for your business.  And you probably know that you should be updating a Facebook and Twitter account to talk to your customers and raise awareness with potential new customers. 

Perhaps you have already set up a Facebook and Twitter account but don’t have the time or even the inclination to update them on a daily basis and know that it’s not working for you as you are not using it properly.  Maybe you have set up these social media accounts for your business but are not sure what to do next?  Or it might be that Facebook and Twitter is just simply not your thing - but you do know that you should be using it to get your business noticed in today’s modern world. 

If you feel that your business is missing out on the social media front, don’t worry professional help is at hand. Bright Light Marketing can carry out your daily Facebook and Twitter communications for you from as little as just a few pounds a day.

Make sure that your business doesn’t miss the post.

Yours, Fiona, Janice and Fiona

Well it’s safe to say that Spring has well and truly sprung and as well as the welcome arrival of some lovely warm weather  it is also the perfect time to do a little spring cleaning and start afresh.

This includes your marketing activity and this is the ideal time to take a look at some new ideas and and try something different.  So in this month’s edition we thought we would introduce you to the benefits of Facebook Advertising for your business. 

And if your initial knee jerk reaction is to say that Facebook advertising just isn’t for you, then think again, we would strongly encourage you to take five minutes of your time to read our article on the subject. Not only is it cheaper than normal advertising, it is also much more targeted and unlike traditional advertising you can see instantly if it is working.

Here’s to a busy and prosperous Spring for everyone.

Yours, Fiona, Janice and Fiona

Well March has certainly come in like a lion, let’s hope that it goes out like a lamb!

We really like this proverb because it’s a good example of how words can make a point and bring a subject to life in a memorable way. So in this month’s edition, we thought it would be a good idea to focus specifically on the importance of using words to get your message out and your story heard.

Now if you regularly read our newsletter you will know that we use a full range of marketing methods to get our clients noticed, from social media to press and PR and everything else in between. But really, when all is said and done, effective marketing always boils down to the same thing – good communication. 

But if like many people you know how good your business or product is but struggle to tell your story, haven’t got the time or simply don’t feel comfortable doing it. And sorry but this is where we reference the cheesy song title in our header …… if words don’t come easy to you, then help is at hand.

You’d be amazed at what we write about on a daily basis for our diverse range of clients.

Here’s to a very good Spring when it finally arrives. 

Yours, Fiona, Janice and Fiona

Since its January we thought we would keep this month’s newsletter as warm and cosy as we can with a case study all about stoves!

Instead of focussing on one of our marketing services we focus on one of our clients who we have helped to use several marketing methods in a fully integrated and highly successful campaign.  Bright Heat Stoves are a new full service wood burning stove company which has recently been  launched here in the Borders. The owners approached us last summer regarding a marketing strategy and promotional campaign for the venture.

Here’s a step by step guide to how we worked with the team and helped them to get off to a flying start, we hope you enjoy reading their story.  

Yours, Fiona, Janice and Fiona

With Christmas fast approaching, we can all use a little help and inspiration with gifts and entertainment.

So in this edition we thought it was a good idea to shine a seasonal bright light on a selection of our clients. You will see it’s quite an eclectic mix but every single one of them has a unique quality product or service on offer that we think you will love. We really hope you enjoy reading their individual stories too.

And don’t miss the chance to win a lovely bottle of champagne and a movie courtesy of us in our Christmas competition below! What’s your favourite Christmas film of all time?

Yours, Fiona, Janice and Fiona  

As you know, we wax lyrical about the benefits of using social media as part of your marketing communications in many of our newsletters.  We know this not only from our own business experience but also by running highly successful social media campaigns for many of our clients. Social media is a very effective communication tool that will keep your business in your customers mind, raise awareness to new customers and bring you new business.

So in this edition, rather than simply taking our word for it we thought we would back it up with the 2014 Ofcom statistics backed up with 5 compelling reasons why you should be running social media campaigns.

Yours Fiona, Janice and Fiona

As we move into a new season that is full of new possibilities, are you ready for the new opportunities, business and customers that this can bring?  It is always sensible to market your business in tough times as well as good but if you feel that marketing is an area that you have neglected now is definitely the time to pay it some attention.

So this month we look at three essential marketing tips on how to grow your business and make the most of the opportunity that’s out there.

Yours Fiona, Janice and Fiona 

What a glorious summer for Scotland with the Commonwealth Games being such a resounding success. Obviously it depends on the type of business that you are in but we hope you enjoyed some spin off from the influx of visitors and interest in Scotland that was generated as a result of the Games.

And as we head into autumn, this is the perfect time to look at your marketing and communications and evaluate not only what you are going to do in the next season but also what are your plans for 2015. Central to this should be a comprehensive Marketing Plan and in this edition we take a look at what makes a good marketing plan and the vital stages you need to consider to make sure that your plan provides you with a blueprint for growth.

We hope that this wonderful summer for Scotland combined with the improving economy continues well into autumn and beyond for all of us.

Yours Fiona, Janice and Fiona.

Well here we are smack bang in the middle of the peak Summer holiday season.

Of course some of you will be lucky enough to escape for a well-earned break whilst many of you will be working flat out looking after customers and making hay while the sun shines!

But if you do manage a little time off to travel around and enjoy one of the many world class events that are taking place in Scotland this year, we have a FREE App that could be just the ticket for you.

As you might know we have been working on a national marketing campaign to promote the many fascinating stories about Scotland’s Pubs and Bars. Part of this work has included the production of a dedicated App which makes it easy for visitors (and indeed fellow Scots) to discover the wealth of great stories about Scotland’s Pubs and Bars.

We are delighted to say that the Scotland’s Pubs and Bars App is going down a storm and we thought we would share it with you too.

Have a wonderful Summer and enjoy some sunshine if you can.

Yours Fiona, Janice and Fiona

This month we thought we would take a look at one of the most cost effective methods of engaging with your customers – the Blog. But if you think blogs are just about the minutiae central of someone’s daily life or obscure hobbies, then think again.

If you don’t already use a blog on your website, you’ll be amazed at just how effective it can be when used properly to promote a business or service. So in this edition we talk about the distinct advantages that a blog can bring to your business and just as importantly give you some great tips on how to keep a blog going and how to make it interesting for readers.

We hope that this article shows that blogging isn’t just another trendy fad but it is a very powerful way of telling your story to a huge number of people.

Yours, Fiona, Janice and Fiona    

PS  And if blogging just isn’t your thing then remember that Bright Light Marketing can write and deliver blogs for you, as we do for a wide range of our clients on a regular basis. Not only does this get your business name out there, it enables you to share your knowledge and expertise, connect with customers and ultimately make you money!