Bright Light Marketing

Because you’re worth it

April is certainly living up to it’s showery reputation right now but here’s hoping we all have a very Bright 2012.

It’s been a good start to the year for us at Bright Light Marketing and we have been busy working on some really interesting and creative campaigns for our diverse range of clients. And we are proud to be working with some exciting new clients too including QubeGB and Millers Town and Country. We would also like to congratulate our client Roulotte Retreat for winning the Tourism of the Year Award at the Scottish Borders Business Excellence Awards and to the County Hotel in Selkirk and QubeGB for being shortlisted.

Also in this edition we take a look at the future for printed material in a high tech world and also feature part one of a really interesting debate on pricing. As ever we hope you find this month’s newsletter an interesting read and if there’s anything you’d like to discuss further with us then don’t hesitate to get in touch.

We hope that you have a very Bright and prosperous Spring into Summer.

Yours Fiona, Janice and Fiona

Are leaflets worth the paper they’re printed on ?

News & Updates | Case Studies

The ever increasing array of clever devices is changing the way we live at an astonishing rate. And of course a debate has been raging for quite some time as to whether we are witnessing the demise of printed material as more and more marketing is done electronically.

To illustrate the case here are a couple of case studies of recent promotional campaigns we have carried out for clients which clearly show how printed material can enhance a marketing promotion. More...

Because you’re worth it ?

News & Updates | Strategy | Research

How you research your price.

As with any major business decision, the key is to carry out lots of research into the subject before you set your price and look at how you are going to then market your product. When we were looking at the pricing of 5 star self catering we looked at two main areas. Firstly current customer perceptions on price and secondly the competitor market. This approach is one that we carry out when we prepare Marketing Plans for all clients and allows a comprehensive look at the marketplace of the product we are working within. More...

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