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Falkirk Employment Law combines the employment law expertise within two local firms to create one dedicated employment law service and for the first time ever in the area, local employers are able to access a service that is dedicated specifically to law in the workplace.
Here’s a step by step guide to the work we carried out for Falkirk Employment Law to help them to launch and establish this exciting new business venture:
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Find out how we have worked with the Grapevine to deliver all aspects of their marketing campaign to successfully launch it both in Selkirk and now in Galashiels. This has included development of the brand identity and signage for Grapevine, a contemporary new website for the County Hotel and the Grapevine, organisation of the launch event, a Press and PR campaign as well as a dedicated social media campaign.
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A plan whether it is a Business Plan, a Feasibility Study or a Marketing Plan should give you a definite route to follow so that you can identify and achieve your goals. This may be to successfully get planning permission from your local authority for a new development or to extend your existing business, it may be to access grant or bank funding or it may be to increase profit in your business or a mixture of these goals. There are many reasons to have a plan but in this edition we thought we would look at three reasons why you should invest.
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"Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their approach and friendly manner. An amazing experience leaving me delighted with the results and excited about the future. I would recommend Bright Light Marketing to any business needing that total marketing solution at an affordable price."
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E-newsletters have to be one of the most effective and affordable marketing communications available to any business but are something that can often be overlooked and undervalued.
• Attracting a new customer will cost your business 5 times more than keeping an existing customer.
• Just a 5% increase in spend to existing customers can increase profitability by 75%.
• 80% of your company’s future revenue will come from just 20% of your existing customers.
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Don’t market your business like your competitors – stand out from the crowd and get noticed.
We hope these three tips will give you food for thought and assist your business in attracting new customers over the Autumn period and beyond.
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Don’t worry that you have already missed the train. We can help make sure that you and your business make the most of the Borders Railway and benefit from the new customers that it will bring. Here are five simple ways we can help you and your business get noticed (and apologies for the train related puns in advance!)
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"Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new business." Iain Burke
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Bright Heat Stoves is the brainchild of father and son team Hamish and Fraser Hunter from Stow.
With such a good concept, it was clear from the beginning that there was a strong business case for the new venture. But to capitalise on the potential, Hamish and Fraser needed help to raise awareness and successfully launch the business in the market place from scratch
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Shining a seasonal bright light on a selection of our clients. You will see it’s quite an eclectic mix but every single one of them has a unique quality product or service on offer that we think you will love. We really hope this gives you some great ideas and inspiration for the festive season and you enjoy reading their individual stories too.
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Ultimately the test of a good plan is ‘Does it work?’ Your objective might be to successfully launch a new product, sell more to existing customers, reach new markets, and reposition your business in the marketplace or all of the above!
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It’s time for a sweeping statement from Bright Light Marketing.
Generally as a nation we are not very good at blowing our own trumpet and get embarrassed in promoting ourselves and ultimately asking people to spend their hard earned money with us. And of course how to get your message out effectively is easier said than done as marketing communication can be a real minefield.
Don’t worry help is at hand, the art of communication is alive and kicking.
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Ultimately Oink has a loyal customer base because it is a great product which many residents of Edinburgh and visitors to the capital love. However Adam and Sandy were very aware from the outset that in order to ensure business all year round they needed to not only have a great product but they also needed a strong attractive brand and they needed to let as many people as possible know about Oink.
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We certainly don’t have crystal ball but we have been working on a number of Marketing Plans recently and as part of the process have been carrying out extensive research into future trends for the next year and beyond.
So what does that mean for you? We have argued for all the clients we have been working with it means Opportunity for you to build your business.
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Case Studies | Strategy | Brand Development | Campaigns | Research | Social Media
Ultimately Oink has a loyal customer base because it is a great product which many residents of Edinburgh and visitors to the capital love. However Adam and Sandy were very aware from the outset that in order to ensure business all year round they needed to not only have a great product but they also needed a strong attractive brand and they needed to let as many people as possible know about Oink.
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Successful businesses have at their foundation a strong customer base but they also attract new customers both by word of mouth from their loyal customers and also by their marketing campaigns.
1. Have you covered all bases ?
2. Do you do the Team Talk?
3. Don't jump the gun
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Summer can traditionally be a time when businesses don’t pro-actively market themselves, such as tourism businesses because it is main season and for others who are busy running their business and dealing with holidays. However people still need products and services over the summer. So we thought we would give you three simple tips to market your business over the summer and make sure when people are buying products and services that they think of your business.
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1. European Commission Predicts UK Recovery for 2013 – It’s only by 0.9% but growth it is, which has to be a positive and a reason for optimism as we start the New Year.
2. Continued Rise of Social Media in 2013 – It is predicted that 27.7 million people in the UK will be using social media in 2013.
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There are many ingredients that go in to a good Marketing Plan.
But ultimately the test of a good marketing plan is does it work? Your objective might be to successfully launch a new product, sell more to existing customers, reach new markets, reposition your business in the marketplace or all of the above! And the ultimate test is not that it looks good on paper but that it actually works in reality for you when you implement it. At Bright Light Marketing we create Marketing Plans that don’t just prove in theory that the objectives can be achieved but far more importantly, the client achieves their objectives in the real world.
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How you research your price.
As with any major business decision, the key is to carry out lots of research into the subject before you set your price and look at how you are going to then market your product. When we were looking at the pricing of 5 star self catering we looked at two main areas. Firstly current customer perceptions on price and secondly the competitor market. This approach is one that we carry out when we prepare Marketing Plans for all clients and allows a comprehensive look at the marketplace of the product we are working within.
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Bright Light Marketing has recently completed an evaluation of the 2011 Borders Book Festival which was held in June in Harmony Gardens, Melrose. The Borders Book Festival is a key cultural event in the Borders event calendar and the festival over its four days has a major economic impact on the Borders economy. It is also one of the leading book festivals in the whole of the UK.
Some of the Key findings of the 2011 report are:
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The Tontine Hotel is 200 years old and has 36 bedrooms at its High Street in Peebles location. Bright Light Marketing has been working with the hotel for the past 4 years and in that time the Tontine has increased its profit year on year even in the extremely difficult trading conditions of the last two years.
How has it done this?
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Roulotte Retreat is a new company in the Scottish Borders where you can sleep in the first ever Roulottes in the UK. Roulotte Retreat opened up at the end of 2010 and are about to start their first ever full season. Despite setting up from scratch Roulotte Retreat have already got forward bookings for 2011 and have benefited from extensive press coverage including The Independent, Scotsman and The Telegraph as well as raising awareness via Social Media particularly by using Twitter.
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Product - Your product needs to be the best it can be in the market that you are in and for the type of customer that you are wanting to attract....
Price - Look at price carefully....
Promotion - You want people to notice you and know that you are there....
Communincate - Why should a customer continue to spend money with your business if you don’t give them a reason to....
Customers - At the end of the day business is all about the customer. All businesses either succeed or fail on this point....
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Bright Light Marketing have just completed an Economic Impact Study of the Borders Book Festival. The results show that the event makes a significant impact on the Scottish Borders.
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Bright Light Marketing has believed for some time that social media is a cost effective and targeted way for small to medium businesses to market themselves along with other communication tools.
If your heart sinks with the news of another social media tool when you have yet to get to grips with the existing ones? Bright Light Marketing can help.
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News & Updates | Brand Development | Research
Bright Light Marketing has believed for some time that social media is a cost effective and targeted way for small to medium businesses to market themselves along with other communication tools.
If your heart sinks with the news of another social media tool when you have yet to get to grips with the existing ones? Bright Light Marketing can help.
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Bright Light Marketing firmly believe that it’s a good thing to make your own decisions in business and not to be too obsessed with what the competition is doing. It is always better to be consumer focussed and put yourself in customers shoes as thinking like a customer often creates the most creative products and services.
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Don’t worry we are not asking you about this seasons hot colours or the must have fashion accessory !
Much more importantly we thought that you’d like to be kept up to date some of the latest trends in consumer behaviour and have a look ahead to what people are likely to be doing with their time and hard earned money this year.
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