Bright Light Marketing

A fresh perspective

Falkirk Employment Law combines the employment law expertise within two local firms to create one dedicated employment law service and for the first time ever in the area, local employers are able to access a service that is dedicated specifically to law in the workplace.

Here’s a step by step guide to the work we carried out for Falkirk Employment Law to help them to launch and establish this exciting new business venture:

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Heard it on the Grapevine?

Find out how we have worked with the Grapevine to deliver all aspects of their marketing campaign to successfully launch it both in Selkirk and now in Galashiels. This has included development of the brand identity and signage for Grapevine, a contemporary new website for the County Hotel and the Grapevine, organisation of the launch event, a Press and PR campaign as well as a dedicated social media campaign. More...

SOUNDS LIKE A PLAN

A plan whether it is a Business Plan, a Feasibility Study or a Marketing Plan should give you a definite route to follow so that you can identify and achieve your goals. This may be to successfully get planning permission from your local authority for a new development or to extend your existing business, it may be to access grant or bank funding or it may be to increase profit in your business or a mixture of these goals. There are many reasons to have a plan but in this edition we thought we would look at three reasons why you should invest. More...

Working with Dundee Employment Law

"Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their approach and friendly manner. An amazing experience leaving me delighted with the results and excited about the future. I would recommend Bright Light Marketing to any business needing that total marketing solution at an affordable price."

Caroline Dunn More...

Reasons why e-newsletters work

E-newsletters have to be one of the most effective and affordable marketing communications available to any business but are something that can often be overlooked and undervalued.

• Attracting a new customer will cost your business 5 times more than keeping an existing customer.

• Just a 5% increase in spend to existing customers can increase profitability by 75%.

• 80% of your company’s future revenue will come from just 20% of your existing customers.

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Advert placed – job done. Think again!

Don’t market your business like your competitors – stand out from the crowd and get noticed.

We hope these three tips will give you food for thought and assist your business in attracting new customers over the Autumn period and beyond.

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All aboard

Don’t worry that you have already missed the train. We can help make sure that you and your business make the most of the Borders Railway and benefit from the new customers that it will bring. Here are five simple ways we can help you and your business get noticed (and apologies for the train related puns in advance!) More...

Working with you

"Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new business." Iain Burke

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Telling your story

Through working closely with you we make it our business to become extremely well versed in your particular industry and develop a really good understanding of your products and customers.

Here’s a run through of just some of the different forms of communication we use for our clients on a daily basis. More...

Bright Heat Stoves – A Flaming Success

Bright Heat Stoves is the brainchild of father and son team Hamish and Fraser Hunter from Stow.

With such a good concept, it was clear from the beginning that there was a strong business case for the new venture. But to capitalise on the potential, Hamish and Fraser needed help to raise awareness and successfully launch the business in the market place from scratch
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Shining Bright

Shining a seasonal bright light on a selection of our clients. You will see it’s quite an eclectic mix but every single one of them has a unique quality product or service on offer that we think you will love. We really hope this gives you some great ideas and inspiration for the festive season and you enjoy reading their individual stories too. More...

Wish you were here

News & Updates | Strategy | Brand Development | Campaigns | Press & PR

Is your business getting the customers and recognition that it deserves?

If you have a great product or service but can’t understand why you aren’t busier then we have three essential marketing tips which will help you to get noticed, grow your business and make the most of the opportunity that’s out there.

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A blueprint for growth

Ultimately the test of a good plan is ‘Does it work?’ Your objective might be to successfully launch a new product, sell more to existing customers, reach new markets, and reposition your business in the marketplace or all of the above!
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The Pubs and Bars of Scotland have certainly got A Story to Tell ……………

It goes without saying that the Pubs and Bars of Scotland are wonderful places to have fun, meet locals and learn more about this great country. But we were also keen to tell visitors and fellow Scots the many fascinating stories about our pubs, some you might know and others that you won’t. More...

The art of communication

It’s time for a sweeping statement from Bright Light Marketing.

Generally as a nation we are not very good at blowing our own trumpet and get embarrassed in promoting ourselves and ultimately asking people to spend their hard earned money with us. And of course how to get your message out effectively is easier said than done as marketing communication can be a real minefield.

Don’t worry help is at hand, the art of communication is alive and kicking. More...

Scotland’s Pubs and Bars – A Story to Tell

Pubs have always played an integral role within Scottish tourism. Where an average of 30% of visitors to Scotland will visit a pub during their stay. More...

Make Hay

Summer can traditionally be a time when businesses don’t pro-actively market themselves, such as tourism businesses because it is main season and for others who are busy running their business and dealing with holidays. However people still need products and services over the summer. So we thought we would give you three simple tips to market your business over the summer and make sure when people are buying products and services that they think of your business. More...

Whats your story?

Do you believe that action speaks louder than words?

Well to a certain extent that might be true but in business you can run the risk of being a best kept secret. You might know what a fantastic business or product that you have but are you telling your story and getting your messages out there to potential customers? More...

Talking shop

And the simplest way of promoting your blog and indeed your website is to use social media to do so. Add your blog article to your Facebook business page, tweet the article and don’t do this once do it over and over again over the course of a couple of days and once you have built up a library of articles you can regularly choose one to tweet about. More...

And the Winner is ………………….

News & Updates | Press & PR

We would like to warmly congratulate two of our clients on their recent award winning success.

Oink's Wall Street Splash

The fast growth of QubeGB More...

Our Golden Rules of Marketing

What methods do you use to promote your business and just as importantly why do you use them? Of course, marketing has a number of communication tools and outlined below are a list of the main ones but which is best for your business? More...

Border Bingo – Are you coming out to play ?

Case Studies | Strategy | Brand Development | Campaigns | Press & PR

Bright Light Marketing and design partners Whitenoise Creative are very proud to have been involved in helping this independent locally owned company to open a club that ranks amongst the best in the country and which takes the bingo playing experience to a whole new level here in the Borders. More...

It’s good to talk

Many people will have already ditched their New Year resolutions while others are bravely carrying them on. But what about your work resolutions? How have you done with them? And have you communicated with your customers in 2011? If not why not? We offer up three common excuses. More...

The Tontine Hotel – “Everything an active break should be.”

The Tontine Hotel is 200 years old and has 36 bedrooms at its High Street in Peebles location. Bright Light Marketing has been working with the hotel for the past 4 years and in that time the Tontine has increased its profit year on year even in the extremely difficult trading conditions of the last two years.

How has it done this? More...

Roulotte Retreat

Roulotte Retreat is a new company in the Scottish Borders where you can sleep in the first ever Roulottes in the UK. Roulotte Retreat opened up at the end of 2010 and are about to start their first ever full season. Despite setting up from scratch Roulotte Retreat have already got forward bookings for 2011 and have benefited from extensive press coverage including The Independent, Scotsman and The Telegraph as well as raising awareness via Social Media particularly by using Twitter. More...

Taking control of 2011

Product - Your product needs to be the best it can be in the market that you are in and for the type of customer that you are wanting to attract....

Price - Look at price carefully....

Promotion - You want people to notice you and know that you are there....

Communincate - Why should a customer continue to spend money with your business if you don’t give them a reason to....

Customers - At the end of the day business is all about the customer. All businesses either succeed or fail on this point.... More...

Borders Book Festival – Economic Impact Study

News & Updates | Case Studies | Press & PR | Research

Bright Light Marketing have just completed an Economic Impact Study of the Borders Book Festival. The results show that the event makes a significant impact on the Scottish Borders. More...

A Big Breakfast in Perth

News & Updates | Press & PR

The event was looking at how businesses can market themselves and using various case studies looked at various marketing issues from focusing on your customers, making marketing the heart of your business and marketing on a budget. More...

This little piggy went to Bright Light Marketing !

Case Studies | Campaigns | Press & PR

It is very difficult for any business with the daily pressures of running the operation, looking after staff and taking care of the finances and perhaps marketing is something that you don’t really plan for properly ? Maybe you just don’t have enough time in the day. More...

Introducing Roulotte Retreat - A Glamping first for the UK

News & Updates | Brand Development | Press & PR

We are thrilled to be working on a real first for tourism in the UK with the launch of Roulotte Retreat in the Scottish Borders.

You will have heard of the current growth in ‘Glamping’ or upmarket camping but this takes it to a totally different level here in the UK. A roulotte is the French name for a wooden Romany caravan on wheels and Roulotte Retreat commissioned artisans in France and Holland to create several of these highly individual and unique caravans for their romantic meadow retreat near Melrose. More...

Introducing Roulotte Retreat - A Glamping first for the UK

News & Updates | Brand Development | Press & PR

We are thrilled to be working on a real first for tourism in the UK with the launch of Roulotte Retreat in the Scottish Borders.

You will have heard of the current growth in ‘Glamping’ or upmarket camping but this takes it to a totally different level here in the UK. A roulotte is the French name for a wooden Romany caravan on wheels and Roulotte Retreat commissioned artisans in France and Holland to create several of these highly individual and unique caravans for their romantic meadow retreat near Melrose. More...

Seeing the bigger picture

Case Studies | Brand Development | Campaigns | Press & PR

We firmly believe that the key to successful marketing is to really think like a customer and to try and put ourselves in our customers shoes. Never assume that potential customers know exactly what your product is like and that they always understand what is on offer to them. More...

This little piggy went to Bright Light Marketing !

Case Studies | Campaigns | Press & PR

It is very difficult for any business with the daily pressures of running the operation, looking after staff and taking care of the finances and perhaps marketing is something that you don’t really plan for properly ? Maybe you just don’t have enough time in the day. More...

This little piggy went to Bright Light Marketing !

Case Studies | Campaigns | Press & PR

It is very difficult for any business with the daily pressures of running the operation, looking after staff and taking care of the finances and perhaps marketing is something that you don’t really plan for properly ? Maybe you just don’t have enough time in the day. More...