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Falkirk Employment Law combines the employment law expertise within two local firms to create one dedicated employment law service and for the first time ever in the area, local employers are able to access a service that is dedicated specifically to law in the workplace.
Here’s a step by step guide to the work we carried out for Falkirk Employment Law to help them to launch and establish this exciting new business venture:
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Find out how we have worked with the Grapevine to deliver all aspects of their marketing campaign to successfully launch it both in Selkirk and now in Galashiels. This has included development of the brand identity and signage for Grapevine, a contemporary new website for the County Hotel and the Grapevine, organisation of the launch event, a Press and PR campaign as well as a dedicated social media campaign.
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A plan whether it is a Business Plan, a Feasibility Study or a Marketing Plan should give you a definite route to follow so that you can identify and achieve your goals. This may be to successfully get planning permission from your local authority for a new development or to extend your existing business, it may be to access grant or bank funding or it may be to increase profit in your business or a mixture of these goals. There are many reasons to have a plan but in this edition we thought we would look at three reasons why you should invest.
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"Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their approach and friendly manner. An amazing experience leaving me delighted with the results and excited about the future. I would recommend Bright Light Marketing to any business needing that total marketing solution at an affordable price."
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E-newsletters have to be one of the most effective and affordable marketing communications available to any business but are something that can often be overlooked and undervalued.
• Attracting a new customer will cost your business 5 times more than keeping an existing customer.
• Just a 5% increase in spend to existing customers can increase profitability by 75%.
• 80% of your company’s future revenue will come from just 20% of your existing customers.
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Don’t market your business like your competitors – stand out from the crowd and get noticed.
We hope these three tips will give you food for thought and assist your business in attracting new customers over the Autumn period and beyond.
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Don’t worry that you have already missed the train. We can help make sure that you and your business make the most of the Borders Railway and benefit from the new customers that it will bring. Here are five simple ways we can help you and your business get noticed (and apologies for the train related puns in advance!)
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"Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new business." Iain Burke
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Through working closely with you we make it our business to become extremely well versed in your particular industry and develop a really good understanding of your products and customers.
Here’s a run through of just some of the different forms of communication we use for our clients on a daily basis.
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Shining a seasonal bright light on a selection of our clients. You will see it’s quite an eclectic mix but every single one of them has a unique quality product or service on offer that we think you will love. We really hope this gives you some great ideas and inspiration for the festive season and you enjoy reading their individual stories too.
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It’s time for a sweeping statement from Bright Light Marketing.
Generally as a nation we are not very good at blowing our own trumpet and get embarrassed in promoting ourselves and ultimately asking people to spend their hard earned money with us. And of course how to get your message out effectively is easier said than done as marketing communication can be a real minefield.
Don’t worry help is at hand, the art of communication is alive and kicking.
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We certainly don’t have crystal ball but we have been working on a number of Marketing Plans recently and as part of the process have been carrying out extensive research into future trends for the next year and beyond.
So what does that mean for you? We have argued for all the clients we have been working with it means Opportunity for you to build your business.
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New entry at number 35 in the Sunday Times Tech 100
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Summer can traditionally be a time when businesses don’t pro-actively market themselves, such as tourism businesses because it is main season and for others who are busy running their business and dealing with holidays. However people still need products and services over the summer. So we thought we would give you three simple tips to market your business over the summer and make sure when people are buying products and services that they think of your business.
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1. European Commission Predicts UK Recovery for 2013 – It’s only by 0.9% but growth it is, which has to be a positive and a reason for optimism as we start the New Year.
2. Continued Rise of Social Media in 2013 – It is predicted that 27.7 million people in the UK will be using social media in 2013.
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Social Media is set to rise and that means that some if not a lot of your customers will be using the medium so you need to too.
Sell your products – Social Media won’t just raise awareness of your products it will actually result in sales. Bright Light Marketing know this from personal experience and also has worked with many businesses who have found the same to be true.
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News & Updates | Trends & News
Of course we haven’t got a crystal ball but as marketeers its part of our job to look at, investigate, think about and discuss current and future trends. We are going to leave it to Robert Peston and the rest of the media to spread the doom and gloom about how bad the economy is. Instead we want to focus on what you as a business can do to successfully operate this year and stay ahead of the competition.
Here are a few key marketing and business trends to look out for in 2012.
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In the words of the late great Bette Davis “Fasten your seatbelt. It’s going to be a bumpy night! “
Yes 2011 has been yet another rollercoaster of a year, we may be officially out of recession but times continue to be incredibly tough for both business and households alike. Many sectors especially retail are finding this year perhaps their greatest challenge yet. Whilst the media update us daily on the bad news they are also quick to point out that for some the economy is doing well with the much vaunted Staycation being heralded as the saving grace of the tourism industry. So which is it - Boom or Bust?
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