There are many ingredients that go in to a good Marketing Plan.

But ultimately the test of a good marketing plan is does it work? Your objective might be to successfully launch a new product, sell more to existing customers, reach new markets, reposition your business in the marketplace or all of the above! And the ultimate test is not that it looks good on paper but that it actually works in reality for you when you implement it. At Bright Light Marketing we create Marketing Plans that don’t just prove in theory that the objectives can be achieved but far more importantly, the client achieves their objectives in the real world. More...