Bright Light Marketing

The Times They Are a Changin’



This is our final newsletter of the year and we find ourselves in contemplative mood !

As we approach the end of the year and look ahead to the start of 2012 we thought we it would be interesting to take a look at how consumerism is changing at such a breathtaking rate.

Technology has changed almost every aspect of how we consume – from reading books and newspapers to buying music, how we shop to how we socialise, research products, travel and even complain! And of course marketing has to keep in step with how technology shapes consumer behaviour or be left behind forever.

In this edition we take a fascinating look at some old versus new methods of marketing and discuss issues such as :

Is print still relevant today? Is social media just hype ? Is everything really just the same but different as its always been ?

We hope you enjoy reading this edition and if you would like to discuss your marketing requirements please don't hesitate to give us a call.

Yours, Fiona, Janice and Fiona

An Oldie but a Goody

Case Studies | Brand Development | Campaigns
In the age of new technology that we live in it is easy to dismiss print as very much last century and not appropriate for the 21st Century. But is that really the case or is there still a use for printed materials?  More...

If you can’t beat them join them

News & Updates | Strategy | Brand Development | Campaigns | Social Media
We have featured quite a few articles on Social Media during 2011 and it’s not just because it’s the latest buzzword in the marketing world. It’s because it works and can be used as a central part of your marketing activity. Here are another three reasons why we think social media works for businesses.  More...
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