Sometimes you can find your business in a situation that needs action straight away, in an ideal world we would all work to a strategy planned well in advance. The real world doesn’t always quite go to script however and you may find your business in a particular situation which has happened because of a number of factors – you might be relocating, you might be diversifying into a new area, you might be losing market share or maybe you have a great story to tell but are having difficulty being heard.

It is very difficult for any business with the daily pressures of running the operation, looking after staff and taking care of the finances and perhaps marketing is something that you don’t really plan for properly ? Maybe you just don’t have enough time in the day.

Bright Light Marketing are extremely good at looking at any situation and coming up with clever marketing solutions – more importantly they can take swift and decisive action to make it happen. We can act as your very own in-house marketing team and you will have our expertise and experience at your disposal.

But enough of the fine words let us tell you how we made this work in practice for Scottish Borders company Reiver Country Farm Foods.

Owned and run by pig farmer Adam Marshall and sheep farmer Sandy Pate the company opened their first hog roast shop in Edinburgh’s Victoria Street. Already well known at Edinburgh Farmers Market, the company needed help to launch their new food concept in the Capital and tell their unique story to the Press, Edinburgh residents, workers, students and tourists alike. A highly successful launch event, press and pr and marketing campaign ensured that Oink got the attention they deserved and the company have gone from strength to strength. “ Bright Light Marketing were the driving force behind the highly successful launch of Oink in Edinburgh and when we recently expanded our business in The Borders they came up with a practical marketing campaign that set us apart whilst working to an extremely tight timescale. With an imaginative launch event to the public, a press campaign and targeted direct mail activity they made sure the new business got off to a flying start and we haven’t look back since. I would recommend them as a company with the skills and the energy to really get your business noticed.” ADAM MARSHALL, OWNER, REIVER COUNTRY FOODS, SCOTTISH BORDERS

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