Bright Light Marketing

BOLDLY GO !

As we officially head out of recession you don’t need us to tell you that things are still pretty tough out there for business.

However consumer confidence is slowly rising and it is vital that we all look after our customers and plan for the future now.

In our latest Newsletter we thought that you’d be interested to find out about some of the latest trends which will shape consumer behaviour in the coming year as well as a good news story from one of our clients who has ridden the storm and is now enjoying increased attendance and real growth. We also talk about Best Practice and how it is always possible to learn from others and tell you how we very successfully introduced two completely different companies.

We hope that these features give you some knowledge and inspiration for the year ahead and if you would like to find out about how Bright Light Marketing can help get your business noticed then give us a call and we’d be more than happy to have a chat with you.

Very Best Wishes, Fiona, Janice and Fiona

To see how we have got other companies noticed visit our website www.brightlightmarketing.co.uk.

Meet your perfect match

News & Updates | Research

Bright Light Marketing firmly believe that it’s a good thing to make your own decisions in business and not to be too obsessed with what the competition is doing. It is always better to be consumer focussed and put yourself in customers shoes as thinking like a customer often creates the most creative products and services. More...

How trendy are you ?

News & Updates | Strategy | Research

Don’t worry we are not asking you about this seasons hot colours or the must have fashion accessory !

Much more importantly we thought that you’d like to be kept up to date some of the latest trends in consumer behaviour and have a look ahead to what people are likely to be doing with their time and hard earned money this year.

More...

Are you coming out to play ?

Case Studies

Border Bingo Clubs have been successfully running their bingo clubs for over 25 years. However various factors including the smoking ban and more online bingo meant that they needed to re-position themselves in the marketplace and encourage a new and younger audience to play. But whilst doing so it was vital for them to look after their existing loyal customers and communicate the planned changes to them. More...

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