News & Updates | Case Studies | Research
Bright Light Marketing has recently completed an evaluation of the 2011 Borders Book Festival which was held in June in Harmony Gardens, Melrose. The Borders Book Festival is a key cultural event in the Borders event calendar and the festival over its four days has a major economic impact on the Borders economy. It is also one of the leading book festivals in the whole of the UK.
Some of the Key findings of the 2011 report are:
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News & Updates | Strategy | Campaigns
As marketeers we think that marketing should contain as many communication tools as you can afford to get your message across. However one essential tool in your marketing armoury is sending out regular e-newsletters to your customers. It can bring you instant business and is a great way to generate sales as well as a vital tool to keep your customers aware of your businesses.
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