Are you a Happy Camper

As ever in the tourism industry there are some who are saying that 2011 will be a great year for UK Tourism as consumers continue the trend of the Staycation especially for the all important main summer holiday. Particularly if you are in the Caravan and Camping business which is going through a real boom at the moment. But are you benefiting and tapping into this new and growing interest in camping or are you wondering why you are not reaping the rewards?

If you want people to know about your business you need to communicate with them and. Bright Light Marketing are experts in marketing the Camping sector through their work with established businesses and ones who want to diversify into new businesses. We hope that this newsletter will show how we can help you benefit from the demand for Camping which is experiencing such growth and has huge opportunities for more growth in the future.

Roulotte Retreat

Roulotte Retreat is a new company in the Scottish Borders where you can sleep in the first ever Roulottes in the UK. Roulotte Retreat opened up at the end of 2010 and are about to start their first ever full season. Despite setting up from scratch Roulotte Retreat have already got forward bookings for 2011 and have benefited from extensive press coverage including The Independent, Scotsman and The Telegraph as well as raising awareness via Social Media particularly by using Twitter.

How did they achieve this?  Roulotte Retreat worked with Bright Light Marketing from the outset and had a clear idea of the type of customers that they wanted to attract, the key messages that they wanted to get across and what media would be used to do this. Bright Light Marketing have used various communication methods to promote Roulotte Retreat including a regular blog which is updated on a frequent basis, an up to date website, monthly e-newsletters to both enquirers and potential new customers, daily updates on Twitter to create awareness to new customers and Press and PR. Bright Light Marketing also advised on the best agencies for Roulotte Retreat to use.

Is it not expensive?  Roulotte Retreat would not be able to employ a part time marketing assistant at the same price as it costs them to work with Bright Light Marketing and for that they get the expertise of a team of three marketing specialists with over 60 years of expertise between them. Yes Roulotte Retreat has to invest in paying for the marketing but this is done within an agreed budget which adheres to the rule of spending 4 or 5 % on marketing. And most importantly for that investment Roulotte Retreat can expect that for each &it spends to get & of additional business back.

And does it work?   Yes in a very short period of time Roulotte Retreat have established themselves in the marketplace, created awareness by effectively using Press and PR and Social Media and are looking forward to a very successful 2011.

So what does this mean for your business in 2011? Are you sitting back and waiting for the boom to hit you? Or are you going to do what Roulotte Retreat has done and let all these prospective customers know why you are the place to be this year?

If you would like to know more about how Bright Light Marketing can get your business noticed subscribe on our website for our monthly e-newsletter which is full of useful marketing advice and case studies or email us on info@brightlightmarketing.co.uk or just give us a call to discuss your marketing requirements on 01750 505051.

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