Bright Light Marketing


	Bright Light Marketing

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You never write, you never phone.

We are slowly getting through the winter and making our way towards Spring and its great to see the first signs of the new season appearing, but is your business ready ? And are you making the most of the opportunities?

It may seem obvious but it is surprising how few businesses communicate with their customers. Your existing customers are your most valuable asset especially in the current climate. Even in good times it costs five times more to attract a new customer as it does to keep an existing customer and just now every customer counts. So we thought for this newsletter we would discuss the pros and the cons of communication with your customers.

It’s good to talk

Many people will have already ditched their New Year resolutions while others are bravely carrying them on. But what about your work resolutions? How have you done with them? And have you communicated with your customers in 2011? If not why not? We offer up three common excuses. More...

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