Bright Light Marketing

This little piggy went to market

As you will know, we have waxed lyrical about the benefits of using social media as part of your marketing communications in many of our newsletters. We know this not only from our own business experience but also by running social media campaigns for many of our clients. Social media is a very effective communication tool that will keep your business in your customers mind, raise awareness to new customers and bring you new business.

So in this edition, rather than simply taking our word for it we thought we would bring some of the advantages of social media alive through one of our clients, Oink of Edinburgh.

Yours Fiona, Janice and Fiona

Oink - Going the whole hog

Ultimately Oink has a loyal customer base because it is a great product which many residents of Edinburgh and visitors to the capital love. However Adam and Sandy were very aware from the outset that in order to ensure business all year round they needed to not only have a great product but they also needed a strong attractive brand and they needed to let as many people as possible know about Oink. More...

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