Bright Light Marketing

The Times They Are a Changin’



This is our final newsletter of the year and we find ourselves in contemplative mood !

As we approach the end of the year and look ahead to the start of 2012 we thought we it would be interesting to take a look at how consumerism is changing at such a breathtaking rate.

Technology has changed almost every aspect of how we consume – from reading books and newspapers to buying music, how we shop to how we socialise, research products, travel and even complain! And of course marketing has to keep in step with how technology shapes consumer behaviour or be left behind forever.

In this edition we take a fascinating look at some old versus new methods of marketing and discuss issues such as :

Is print still relevant today? Is social media just hype ? Is everything really just the same but different as its always been ?

We hope you enjoy reading this edition and if you would like to discuss your marketing requirements please don't hesitate to give us a call.

Yours, Fiona, Janice and Fiona


An Oldie but a Goody

If you can’t beat them join them

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