Bright Light Marketing

Room For Improvement in Profits

As ever in the tourism industry there are some who are saying that 2011 will be a great year for UK Tourism as consumers continue the trend of the Staycation especially for the all important main summer holiday. While others are saying that trading conditions will be tough particularly in the first quarter as the VAT increase takes affect and people reduce their spending post Christmas. In running a business it is hard to know what to believe and even Robert Peston of BBC fame does not have a crystal ball. The reality is that we can see the potential trends and that is useful to know but it doesn’t actually predict what it means for your Hotel. So what do you do? How do you get people to stay with you this year and people to eat in your restaurant and more importantly how do you pay the bills and make a profit at the end of the year?

Well the worst thing you can do is do nothing and hope that people will know who you are and therefore come to stay. If you want people to know about your hotel you need to communicate with them. Bright Light Marketing are experts in marketing hotels and hope that this newsletter will show how we can bring additional business to your hotel in 2011 and show you how our client the Tontine Hotel has used marketing to achieve superb results.

The Tontine Hotel – “Everything an active break should be.”

The Tontine Hotel is 200 years old and has 36 bedrooms at its High Street in Peebles location. Bright Light Marketing has been working with the hotel for the past 4 years and in that time the Tontine has increased its profit year on year even in the extremely difficult trading conditions of the last two years.

How has it done this? More...

Other Newsletters:
Categories:

<< News