A little help from our friends

No matter how great your product is, sometimes we need to take a look beyond our front door and be prepared to work with others.

An excellent example of working together is the Summer 99 campaign which we launched for the Tontine Hotel in Peebles.

The Tontine are already a business who offer their customers a superb destination experience though initiatives such as their Lazy Days themed trails of the Tweed Valley.

But to build on this the Hotel Summer Campaign is based around the top visitor attractions in the area. Visitors can enjoy a 2 day break for just & and enjoy tickets to the attraction of their choice at the same time – they have even kept the theme going by giving guests a 99 ice cream too.

The customer response to the campaign has been excellent and has generated a high level of bookings with customers already enjoying the overall destination experience.

The local visitor attractions and ice cream shop are also delighted with the increased business and it really does demonstrate the mutual benefits that working together can bring in a very measureable way.

Obviously this is a tourism business making the most of their location but it is possible for any business to benefit from developing strong partnerships with like minded partners. We are not advocating working with direct competitors but with those businesses who can compliment your product or service and offer added value to your customers.

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