Case Studies | Strategy
As a marketing agency, Bright Light Marketing offer the full range of marketing communications and for many of our clients we carry out their marketing for them and act as their marketing team. However before we get to that stage we work with clients and take a strategic look at their business analysing a whole range of areas from existing customers, potential customers, competitors and current and future economic impacts on the business. We then create a Marketing Plan which includes a communications action plan with concise goals and targets on marketing the business. The Marketing Plan is then the property of the business and they can then either follow the communications action plan themselves or appoint us to carry out the marketing for them.
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Case Studies | Strategy | Campaigns
“How do I successfully market a small business on a budget ?”
We loved this question from a follower of Bright Light Marketing’s Twitter account and one of our original goals of being in business was to get small businesses noticed. When we first set out in marketing it was very hard for a small business to compete against the bigger companies who had the ability to out spend you, back in the days when the key communication tools tended to revolve around advertising, direct mail and Press and PR. Today things are very different with the plethora of marketing communication tools that are now available to you. In some respects it is perhaps more daunting as which tools do you choose and where do you start? However we would argue that small businesses now are able to effectively market themselves and compete with the big guys. Firstly we believe that people are starting to believe that small is beautiful and that people want to buy and work with companies with integrity, who are experts in their field and who do not have complex management systems with dare we say it ‘big bonuses.’ People buy people and you need to ensure that people buy from you. So how do you do it?
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