In an incredibly competitive market place it is very difficult to stand out from the crowd no matter how good your product is. To stay ahead businesses have to continually invest in their product and staff and come up with clever marketing to get themselves noticed.
Sometimes we get so caught up with running of our business that we perhaps forget to look up and make the most of what’s on our doorstep. When you live and work in an area it can be easy to take it for granted and assume that customers know what’s on offer to them.
As a customer focussed business we firmly believe that successful marketing and excellent service should always go hand in hand. This is certainly true but it is possible to take this to another level and deliver customers with the overall destination experience that they are looking for.
 |
A great example of a business delivering a superb destination experience is the Tontine Hotel in Peebles who have successfully launched their Lazy Days campaign. We helped them to develop a series of special interest themed trails in the Tweed Valley area which made it easier and more attractive for guests to get the most out of their stay. From a local Foody Trail to Garden Lovers Trail to easy Cycling and Walking Trails which all feature the areas best attractions and highlights en route.
The Tontine developed a Lazy Days Passport which features all the Trails and developed their website with easy to book Lazy Days packages too. The idea has been extremely well received by customers and has gained the hotel a lot of publicity in the national and regional press. It has also enabled the Tontine to have much better partnerships with other local businesses to mutual benefit.
|
Really through putting yourselves in your customers shoes and thinking like a visitor you could be making much more from your location ! For help on how to achieve this for your business, Bright Light Marketing are tourism specialists who can make this a reality and take your business to another level.
Visit
Visit Bright Light Marketing News
Find out more about what Bright Light Marketing Do