Since its January we thought we would keep this month’s newsletter as warm and cosy as we can with a case study all about stoves!
Instead of focussing on one of our marketing services we focus on one of our clients who we have helped to use several marketing methods in a fully integrated and highly successful campaign. Bright Heat Stoves are a new full service wood burning stove company which has recently been launched here in the Borders. The owners approached us last summer regarding a marketing strategy and promotional campaign for the venture.
Here’s a step by step guide to how we worked with the team and helped them to get off to a flying start, we hope you enjoy reading their story.
Yours, Fiona, Janice and Fiona
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Bright Heat Stoves is the brainchild of father and son team Hamish and Fraser Hunter from Stow.
With such a good concept, it was clear from the beginning that there was a strong business case for the new venture. But to capitalise on the potential, Hamish and Fraser needed help to raise awareness and successfully launch the business in the market place from scratch
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