This month we thought we would take a look at one of the most cost effective methods of engaging with your customers – the Blog. But if you think blogs are just about the minutiae central of someone’s daily life or obscure hobbies, then think again.
If you don’t already use a blog on your website, you’ll be amazed at just how effective it can be when used properly to promote a business or service. So in this edition we talk about the distinct advantages that a blog can bring to your business and just as importantly give you some great tips on how to keep a blog going and how to make it interesting for readers.
We hope that this article shows that blogging isn’t just another trendy fad but it is a very powerful way of telling your story to a huge number of people.
Yours, Fiona, Janice and Fiona
PS And if blogging just isn’t your thing then remember that Bright Light Marketing can write and deliver blogs for you, as we do for a wide range of our clients on a regular basis. Not only does this get your business name out there, it enables you to share your knowledge and expertise, connect with customers and ultimately make you money!
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Quite simply a blog is a website or part of a website which features articles, often themed articles, in chronological order. A blog enables you to include longer, more detailed articles than you can on the likes of Facebook and Twitter and allows you to incorporate photos and videos as well as using it as a way to really tell the story of your business.
Once you know the purpose you want your blog to serve, a blog is an excellent channel to communicate with your customers and there really is no limit to what you can communicate to them.
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