What a glorious summer for Scotland with the Commonwealth Games being such a resounding success. Obviously it depends on the type of business that you are in but we hope you enjoyed some spin off from the influx of visitors and interest in Scotland that was generated as a result of the Games.

And as we head into autumn, this is the perfect time to look at your marketing and communications and evaluate not only what you are going to do in the next season but also what are your plans for 2015. Central to this should be a comprehensive Marketing Plan and in this edition we take a look at what makes a good marketing plan and the vital stages you need to consider to make sure that your plan provides you with a blueprint for growth.

We hope that this wonderful summer for Scotland combined with the improving economy continues well into autumn and beyond for all of us.

Yours Fiona, Janice and Fiona.