11/01/2012
We would like to wish you all a very happy and successful New Year.
We know this is a busy time for you so we thought that we’d keep this newsletter short and sweet and focus on the inevitable question that comes to mind as we start another year.
What is 2012 going to bring to your business?
So in this newsletter we take a look at some key business and marketing trends for the coming year. We do hope that you find this an interesting read and that it helps you to feel a little more informed about what to expect in the coming months.
Here’s to a very successful year !
Yours Fiona, Janice and Fiona
24/11/2011
This is our final newsletter of the year and we find ourselves in contemplative mood !
As we approach the end of the year and look ahead to the start of 2012 we thought we it would be interesting to take a look at how consumerism is changing at such a breathtaking rate.
Technology has changed almost every aspect of how we consume – from reading books and newspapers to buying music, how we shop to how we socialise, research products, travel and even complain! And of course marketing has to keep in step with how technology shapes consumer behaviour or be left behind forever.
In this edition we take a fascinating look at some old versus new methods of marketing and discuss issues such as :
Is print still relevant today? Is social media just hype ? Is everything really just the same but different as its always been ?
We hope you enjoy reading this edition and if you would like to discuss your marketing requirements please don't hesitate to give us a call.
Yours, Fiona, Janice and Fiona
26/10/2011
As the clocks go back at the weekend we thought it was high time we gave you a little update on some of the varied work we’ve been busy with recently.
We are really proud of the diversity of interesting clients that we now have across the country and the range of quality work we have been carrying out on their behalf. From charities to entertainment, retail to tourism, food producers to professional services and communications to agriculture, you name it we have been marketing it !
In the past few months we have been busy completing a number of strategic Marketing Plans for some new and existing clients. We have also carried out evaluation of the Borders Book Festival as outlined below and have developed several exciting new brand identities. And of course we have written and sent out a number of e-newsletters for clients as well as carrying out original marketing campaigns too.
If you want to chat about how Bright Light Marketing can put you in the spotlight then please give us a call and we’d be delighted to have a chat with you.
Yours Fiona, Janice and Fiona
16/09/2011
What do you call it when it rains for 40 days and 40 nights – answer British Summer Time !
But let’s not dwell on the weather, in fact the least said the better. Anyway we hope that you have all had a busy and productive Summer and if you did manage to get any time away it was relaxing.
This month we thought we’d give you a round up of some of the projects we have been working on, some very interesting and diverse work including the launch of a new state of the art bingo club, re-branding a lovely local charity and much more besides.
And just for fun we show you the winning photographs from our Summer The Good, the Bad and the Ugly competition – some of the best and the worst examples of marketing from around the globe that you have kindly sent in. Those featured will get a not so seasonal bottle of Pimm’s in the post !
We hope that you find these features interesting and if you want to have a chat about how we can help you to successfully market your business then just give us a call.
Yours Fiona, Janice and Fiona
21/07/2011
Welcome to our July newsletter. July has again seen interesting business conditions so we have decided this month to focus on a topical newsletter feature 'Fasten your Seatbelt'. We hope it gives you food for thought.
And as we move into August lets hope we see the return of April's weather.
Yours
Fiona Janice and Fiona
16/06/2011
Welcome to the June edition of our newsletter. Whatever the weather brings we thought we thought we would have some fun during the summer with a little competition for a few of you to win a bottle of Pimm's. To find out more have a look at The Good, The Bad and The Ugly. Also in this newsletter we have the very latest news on Social Media and highlight some more reasons and benefits why it's a great marketing tool for all business.
We hope the sun shines soon and look forward to seeing some of your competition entries which we will showcase in our next newsletter with the winners announced in August.
Yours Fiona, Janice and Fiona
03/05/2011
Welcome to the May edition of our newsletter. As we head towards the summer this is a busy time for most businesses and hopefully your ongoing marketing activity is rewarding you with loyal repeat business and is attracting new customers too.
Marketing is an essential component of any business and Bright Light Marketing can certainly help you with your marketing activity to make sure that it is the most effective for your business. However this month we thought we would look at other key areas which are vital to get right if you want to convert that enquiry into real business with our five essential tips on how to keep your customers happy.
Here’s to a very busy and prosperous Summer.
Yours Fiona, Janice and Fiona
30/03/2011
Well here we are nearly at the end of March and Easter is upon us. Business wise we are now at the end of the first quarter of the year. A quarter that was predicted to be tough for businesses as people cut back after Christmas.
You do still need a crystal ball to predict the economy and what the next couple of months is going to bring with experts offering different opinions on whether we will see improvement and encourage more consumer spending or not. What is true though is that customers are being careful on how they spend their money and there is a trend on spending it on companies that they know and trust and this can benefit small to medium businesses like you. But only if you communicate with your customers and potential customers as to why they should spend money with you. So this months Bright Light Marketing newsletter looks at how you can communicate with your customers and make sure they spend money with you.
Congratulations also to our clients, Kate and Gordon Innes at the Tontine Hotel in Peebles, for winning the Scottish Town Hotel of the Year and receiving a Staff Management Excellence Commendation at The Scottish Hotel Of The Year Awards on Sunday.
Yours, Fiona, Janice and Fiona
01/03/2011
As ever in the tourism industry there are some who are saying that 2011 will be a great year for UK Tourism as consumers continue the trend of the Staycation especially for the all important main summer holiday. Particularly if you are in the Caravan and Camping business which is going through a real boom at the moment. But are you benefiting and tapping into this new and growing interest in camping or are you wondering why you are not reaping the rewards?
If you want people to know about your business you need to communicate with them and. Bright Light Marketing are experts in marketing the Camping sector through their work with established businesses and ones who want to diversify into new businesses. We hope that this newsletter will show how we can help you benefit from the demand for Camping which is experiencing such growth and has huge opportunities for more growth in the future.
01/03/2011
We are slowly getting through the winter and making our way towards Spring and its great to see the first signs of the new season appearing, but is your business ready ? And are you making the most of the opportunities?
It may seem obvious but it is surprising how few businesses communicate with their customers. Your existing customers are your most valuable asset especially in the current climate. Even in good times it costs five times more to attract a new customer as it does to keep an existing customer and just now every customer counts. So we thought for this newsletter we would discuss the pros and the cons of communication with your customers.
01/03/2011
As ever in the tourism industry there are some who are saying that 2011 will be a great year for UK Tourism as consumers continue the trend of the Staycation especially for the all important main summer holiday. While others are saying that trading conditions will be tough particularly in the first quarter as the VAT increase takes affect and people reduce their spending post Christmas. In running a business it is hard to know what to believe and even Robert Peston of BBC fame does not have a crystal ball. The reality is that we can see the potential trends and that is useful to know but it doesn’t actually predict what it means for your Hotel. So what do you do? How do you get people to stay with you this year and people to eat in your restaurant and more importantly how do you pay the bills and make a profit at the end of the year?
Well the worst thing you can do is do nothing and hope that people will know who you are and therefore come to stay. If you want people to know about your hotel you need to communicate with them. Bright Light Marketing are experts in marketing hotels and hope that this newsletter will show how we can bring additional business to your hotel in 2011 and show you how our client the Tontine Hotel has used marketing to achieve superb results.
12/01/2011
For obvious reasons the news is full of the economic, political and social implications for 2011. Particularly with the recent increase in VAT and the post analysis of the festive season with close scrutiny on the impact that the Arctic conditions had on business in December too.
Running a business is never easy and sometimes you just want to switch off the news and not listen to the latest predictions. Realistically some of the predictions will come true and some won’t and equally some will affect your business and some won’t. As a business owner though you are in the driving seat of your business and you have two options. You can either sit back and wait to see what happens or you can pro actively market your business in 2011 and communicate with your customers and potential customers. At Bright Light Marketing we believe that marketing is about communicating with your customers and having them at the heart of your business. So for our first newsletter of 2011 we have set out some marketing basics so that you can make the most of 2011 for you and your business.
Yours, Fiona, Janice and Fiona
23/11/2010
Well here we are fast approaching December and Christmas is just around the corner. For many of you this is an extremely hectic time which is good for business but we thought you might want to take ten minutes over a coffee to catch up on the latest marketing news.
In our last newsletter of the year we thought we’d take a look ahead to 2011. We have included a really interesting feature on some key trends that are very likely to shape consumer behaviour next year. Whilst we don’t have a crystal ball this is an accurate way of looking ahead and when we did this a year ago the trends we featured then were Social Networking, the growth of the Staycation and the increasing demand for Local goods and services. These trends have certainly translated into definite consumer behaviour and have become dominant features in the market place.
So are you ready for Retail Rebirth and Garden State ? We certainly hope that this gives you some knowledge and inspiration for the year ahead and that you are ready to make the most of the opportunities out there.
Until then have a wonderful festive season and we look forward to speaking to you in the New Year.
Yours, Fiona, Janice and Fiona
14/10/2010
As a Northumbrian business we thought you might be interested to find out a little more about the type of work that we do and show you some real life case studies of how we have got our clients noticed.
We hope that these features give you some knowledge and inspiration for the year ahead and if you would like to find out about how Bright Light Marketing can help get your business noticed then do give us a call and we’d be more than happy to have a chat with you.
Yours, Fiona, Janice and Fiona
To see how we have got other companies noticed visit our website www.brightlightmarketing.co.uk
26/10/2010
With the never ending talk of austerity measures and cutbacks these are obviously very uncertain times. There’s absolutely no doubt that this affects us all and for those in private business we really do need to hold our nerve.
But on a much more optimistic note we genuinely believe that those businesses who continue to look after their customers and exceed expectations, who plan ahead properly and show genuine innovation will not only ride out the storm but will have a very bright future indeed.
In this newsletter we talk in greater detail about how to market your business much more strategically, how some of our clients are reaping the rewards from social media and what are the key issues facing businesses in Perthshire at the moment and some of the marketing advice we gave.
As ever we hope you find these articles useful and that they give you some inspiration on how to effectively grow your business both now and in the future.
To find out how Bright Light Marketing can help to get your business noticed then do give us a call on 01750 505051 and we’d be delighted to have a chat with you.
Very Best Wishes, Fiona, Janice and Fiona
07/09/2010
Well where has the Summer gone as we find ourselves in September already.
If you did manage to enjoy a well earned break we hope that you had a great time and that you are feeling refreshed for the months ahead.
As we travel to other countries and destinations it’s always interesting to see how other businesses look after their customers. It’s great to learn from others and get ideas and sometimes it’s reassuring to know that we are doing a pretty good job anyway.
A little closer to home though we thought you might be interested in seeing what Bright Light Marketing have been working on during the Summer including a genuine first for tourism as well as everything you wanted to know about Social Media but were afraid to ask !
We hope that you have a very productive Autumn and lets hope we enjoy Indian Summer too.
Yours Fiona, Janice and Fiona
24/06/2010
In the midst of the World Cup and with the weather playing ball too we thought that we’d try our best to keep the Summer theme going in our latest newsletter.
For many of you this is an extremely busy time of year and we really do hope that you make hay while the sun shines and for those of you lucky enough to be heading off on a well earned break we wish you happy holidays.
In the meantime here are a couple of Summer related features which show our recent work with clients on the importance of investing in quality photography and a superb example of partnership working.
Wherever you go this Summer have a great time.
Yours, Fiona, Janice and Fiona
13/05/2010
Welcome to the latest edition of our Bright Light Marketing Newsletter.
In these turbulent times the old message of Keep Calm and Carry On seems particularly relevant and as such we have featured some really practical marketing advice which businesses can implement cost effectively and easily.
This month we include a surprising feature on Social Networking and discuss how this very modern way of communicating can actually bring you direct business. We are also delighted to showcase some of our exciting new clients and to let you see the diverse range of businesses we are currently working with. And last but not least we want to tell you about one of the best ways of talking to your customers, the E-Newsletter.
So yes, there’s a lot in the world we can’t do much about something we can all do is keep working hard to successfully grow our business both now and in the future.
Yours, Fiona, Janice and Fiona
31/03/2010
As we officially head out of recession you don’t need us to tell you that things are still pretty tough out there for business.
However consumer confidence is slowly rising and it is vital that we all look after our customers and plan for the future now.
In our latest Newsletter we thought that you’d be interested to find out about some of the latest trends which will shape consumer behaviour in the coming year as well as a good news story from one of our clients who has ridden the storm and is now enjoying increased attendance and real growth. We also talk about Best Practice and how it is always possible to learn from others and tell you how we very successfully introduced two completely different companies.
We hope that these features give you some knowledge and inspiration for the year ahead and if you would like to find out about how Bright Light Marketing can help get your business noticed then give us a call and we’d be more than happy to have a chat with you.
Very Best Wishes, Fiona, Janice and Fiona
To see how we have got other companies noticed visit our website www.brightlightmarketing.co.uk.
19/01/2010
With a very white start to the year for everyone its now back to business as usual and to wish you a very happy and profitable 2010.
After all the doom and gloom of last year we thought we’d tell you about some great success stories of companies who are bucking the trend and managing to grow their business. These are real examples of how we have helped our clients get noticed and demonstrate how we have helped them achieve this.
We hope that these features give you food for thought and if you would like to find out about how Bright Light Marketing can help get your business noticed then give us a call and we’d be more than happy to have a chat with you.
Very Best Wishes, Fiona, Janice and Fiona
For more examples of how we have got other companies noticed visit our website www.brightlightmarketing.co.uk.
19/01/2010
With a very white start to the year for everyone its now back to business as usual and to wish you a very happy and profitable 2010.
After all the doom and gloom of last year we thought we’d tell you about some great success stories of companies who are bucking the trend and managing to grow their business. These are real examples of how we have helped our clients get noticed and demonstrate how we have helped them achieve this.
We hope that these features give you food for thought and if you would like to find out about how Bright Light Marketing can help get your business noticed then give us a call and we’d be more than happy to have a chat with you.
Very Best Wishes, Fiona, Janice and Fiona
For more examples of how we have got other companies noticed visit our website www.brightlightmarketing.co.uk.
25/11/2009
29/09/2009
As someone who is interested in what Bright Light Marketing gets up to we thought that we’d send you our latest Bright Newsletter. We want our newsletters to be as useful and informative as possible and this edition features real client case studies on 'How to achieve press and pr coverage' as well as 'How successful marketing and customer care must always go hand in hand' and showcases just how easy it is to 'communicate with your customers'.
We hope these case studies whet your appetite and show you how we have achieved success for our clients in the real world – if you want to find out more then just give us a call and we’d be happy to have a chat with you.
For more examples of how we have got other companies noticed visit our website www.brightlightmarketing.co.uk.
Kind regards
Fiona, Fiona and Janice
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